Personal Experience In Marketing

Experience marketing is to target business customers through observation, listening, try other ways to experience the product or service the company offers, so customers actually perceive the quality or performance of products or services, thus contributing to customer awareness, preference and purchase a marketing approach. Experiential Marketing (ExperientialMarketing) requires companies from the consumer's sense (Sense), feelings (Feel), Reflections (Think), action (Act) and associated (Re-late) five areas, break / rational consumers tradition 0 suppose, contact consumer emotional factors senses, emotion, mood and other aspects of design marketing strategy. The consumer before consumption, consumption and experience of post-consumer buying behavior is the key to brand management.

Because of the complexity and diversity of experience, so experiential marketing author Bernd Schmidt different experience form is called strategic experiential modules, and divided into five categories: sensory experiences, emotions Experience, Reflection experience, the experience and the associated action experience.

Customers who bought triggered motivation and increase the added value of products and so on.

Starbucks entered the head from the nostrils when bursts of fragrant coffee, but people warm to his eyes dim lighting, hiss from the living

Action Marketing. Action Marketing refers to the body by increasing consumer experience, pointing out the way they do things in the alternative, an alternative lifestyle and interaction, enrich the lives of consumers, so that consumers are excited or spontaneous lifestyle changes. In consumer behavior, the lifestyle is an individual in the growth process, in interaction with various social factors manifested under activities, interests and attitudes mode. Lifestyle often associated with people's self-concept, when consistent brand image and consumer self-concept, consumers will repeat purchase and the formation of customer