Personal Narrative: Chick-Fil-A Vs. Chipotle

Hey have you heard about this new style in fast food dining? You must try it, the concept is so amazing I don’t know why no one has done it before. I can’t go into any real detail about it, it’s apparently their corporate secret, but what I can say is this their food is so delicious I mean I don’t know what they put into it. But even the local wildlife stops in for a bite and you know that they can be some picky eaters. I mean I’ve see cute little mice, and some exotic cockroaches all enjoying the dining experience. But I did find out that a local food inspector wasn’t too happy about this new concept. I mean really?? They’re always spoiling something new.

It is no secret that Americans generally enjoy fast food and chicken. In fact, each year the average American eats approximately seventy-three and a half pounds of chicken (2011, June 19). So how well do two of the most successful chicken-based fast food restaurants compare in convenience, quality, and variety? A comparison must be made between Chick-fil-a and Zaxby’s to find out.

In 1993, Steve Ells opened up the first Chipotle Mexican Grill in Colorado, near the University of Colorado. Ells was not looking at creating a fast food chain, but a couple restaurants to generate enough revenue for him to open up his personal restaurant which he would chef for. Instead Ells has created one of the biggest fast food chains found in America. Chipotle offers all natural organic food that give customers a fresh taste. Unlike his competitors, Ells also shows concern for where his meat comes from by raising animals more naturally on farms, instead of confinement factories where animals are crammed into cages and the use of steroid hormone drugs. Yes, Ells, could still chase his lifelong dream of becoming a chef of his own personal restaurant, but that would mean he would have to

Sondra Simpson’s article “Chipotle Mexican Grill Inc.: Strategy with a Higher Mission or Farmed and Dangerous?” alludes to portraying a controversy involving the popular Mexican fast food chain Chipotle and the agricultural industry, but it reads more as a testament to the restaurant’s environmental and marketing achievements. The introductory paragraphs lead us right into a brief explanation of the issue at hand, as well as Chipotle’s intentions and opposition. Simpson hooks her readers with inciting blog titles illustrating the overall feelings of Chipotle’s offended adversaries, such as, “Boycott Chipotle: My Farm is Not Dangerous” and “Chipotle Unnecessarily Tears Down Agriculture to Build a Brand” (qtd by Simpson p 38). These blog posts describe the agricultural industry’s reaction to Chipotle’s latest attempt at spreading their corporate message through a series of webisodes titled “Farmed and Dangerous.” These webisodes were co-produced by Chipotle to demonstrate “the most negative aspects of industrial farming. . . . such as antibiotic overuse and fossil fuel dependence in food production” (38). Chipotle asserts their intentions were to get people thinking about

Chipotle is one of the most successful restaurant in the U.S. but every organization got some weakness and problems, today I would like to share with you what is the biggest chipotle’s problem ever that cost this restaurant a lot of money and lose trust from costumers and bad image in the media which is POISONING !! :-

Another reason why I love Qdoba Mexican Grill is because of the free extras. In the last year Qdoba has made any additional ingredients you want on a burrito free. Qdoba changed their price structure to all-inclusive in which the price only depended on the type of meat you wanted, but included all of the extras that previously required an additional charge, such as guacamole and queso sauce. Being able to have extra queso on your burrito with no extra cost is something that may people enjoy due to the fact that Qdobas queso is so good.

While we often kid about Chick-Fil-A and how perfect the restaurant is, it’s hard to ignore just how glorious their food can be. Chick-Fil-A is top six favorite foods in Texas according to Fox news. Their success rate is very high due to the variety of food. This restaurant specializes in delicious and affordable food for anybody. It is a great restaurant to have a delicious meal for lunch or dinner, or even both without emptying our wallets. Chick-Fil-A is a fast food restaurant in the Houston area with over 750 restaurants nationwide. Their success is due to the unique environment, delicious food and prompt service.

Chipotle and Qdoba each have their similarities and differences. Dating back to the 1990s, Chipotle and Qdoba were both created within a few years of each other. Each restaurant classifies itself as a “Mexican grill” with an assembly line style of ordering. Though Chipotle and Qdoba have the same restaurant set up, they differ in price, product choices, and advertising.

Chick-fil-a is well known for its manufacturing of chicken products in the chicken restaurant industry. Chick-fil-a has been credited for inventing the boneless chicken breast sandwich and they serve freshly prepared nutritious food products. Chick-fil-a has been currently known, throughout the southern half of the United States, which is reassuring. However, because they have low numbers in territories outside of the south they are facing huge marketing problems. If Chick-fil-a plans to grow and continue to be a strong competitor in the quick-service industry they need to market and expand in other areas besides the south. Chick-fil-la menu mainly consist of chicken products, they offer chicken sandwiches, chicken

I was personally not a big fan of Fiesta Burrito. As I entered the restaurant there was no real atmosphere. It was deserted as my friends and I were the only people there. The chicken burrito I ordered was very greasy and the chicken was very dry. The salsa that I ordered did not taste fresh at all and it had a strange flavor to it. The cost was $7.23 which for the quality of food I got was definitely not worth it.

They arrived at chipotle, and Sarah ordered a soft flour taco, and he even let her get guacamole.

The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

In this paper, we will try address ways in which Chipotle can reposition its efforts to focus more on this unique offering without affecting their “Food with Integrity” Concept. By doing so, we believe that it can capture the important and growing segment of customers who are the health-conscious, organic-friendly consumer. And achieve as a result, the growth for its brand, market share, and sales

Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.