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Personal Statement

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I am captivated by the way in which Fashion is cyclical and how the Fashion Marketing Industry holds such a substantial influence over the styles of people, eras and cultures. For this reason I have chosen to do Fashion Marketing as a Degree. It fascinates me how unconsciously we are all victims of marketing new or modified fashion trends through our own individual street style. One of my favourite trends that has been present in my style is the Mod Look of the mid 1960s as this was the generation of the youth of London. I believe this is culturally significant for myself as a British teenager as it reflects the history of fashion. My most admired designer is Andre Courrèges because he brought the Mod look into high fashion and promoted the …show more content…

I particularly enjoy seeing the transformation of trends from high end to high street and it is promoted through different forms of Fashion Marketing. I am highly interested in the developing business side of fashion and how contemporary ways of brand marketing are evolving through print and e-media to enamour the consumers. Since studying GCSE Textiles I am appreciative of different materials, cuts and styles that appeal to varying target audiences as part of my task was to create a product for a niche audience, I chose the particular brief to create a costume for an original west end production in order to express my creativeness to the fullest. By studying Media and English Language at A-level I have developed my own writing style through various types of coursework and essays that I have completed. These include two creative pieces at AS level alongside a range of analytical pieces at A2 level. I particularly enjoyed …show more content…

I believe this is extremely beneficial for developing my persuasive writing skills in the e-media platform of fashion marketing due to the increase in recent years of opinion leaders being bloggers. In the future I hope develop this combined interest of fashion and writing to becoming a Fashion Journalist and I believe my experience of studying essay based subjects and creating my own online blog enable me to be a versatile student with my style of writing whether it be print or e-media

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