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Reflection About Persuasion

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Point of View
When I read that the first course of this MA program Cross-Cultural Communication is called „Persuasion“ I had no idea what to expect. I did not know that this term had such an importance in psychology and communication research and certainly I was not aware either how often we face persuasion in our day-to-day life.
Moreover, before I started this course, the term „Persuasion“ had a mainly negative connotation for me, as I defined it for myself as changing someones mind to doing something he or she orginally did not want to do. And I believe that this is also how it is generally perceived in everyday life: In a way you want to convince someone of something he or she was not convinced of before, or the person just changes his or her mind because of your persuasion which might not have a positive effect for him or her but mainly for yourself. …show more content…

Because convincing someone of something for me had the connotation of making someone do or accept something that is right. Or at least the convincer believes so.
However, thanks to the reading and research I have done for this course I have to revise my assessment. In our society, the ultimate goal in persuasion should be to create a WIN/WIN situation (reference). One of the main things I have learned is that persuasion in ist good and ethical way does not only have a positive effect on the persuader but also on the person that is persuaded.
This is what we should strive for and it definitely resonates with me personally. However, in my opinion this works very well in theory, but in practice, especially in the media and in politics, there are way too many people who are only interested in their WIN but do not care if it is also a WIN for the other person or rather a LOOSE. All that counts for them is their winning and they are therefore willing to accept if the people they address

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