Persuasive Budweiser Commercial

1757 Words8 Pages
America’s Beer The industrial revolution began in the mid 18th century and transformed human society and commercial spending habits. Before the industrial revolution most products were hand crafted by specialists, which resulted in expensive products that only the wealthiest members of society could afford. However, the industrial revolution made it possible for large amounts of products to be produced at a cheap cost to the manufactures. As a result, manufactures began to rely on advertisement to sell their products. Originally, advertisement agencies relied on print advertisement in newspapers and on billboards, but as technology advanced advertisement was absorbed into American radio and television. Today advertisement has evolved once…show more content…
America stands for a place in which we all have the opportunity to achieve or dreams and become successful. Adolphus Busch’s story is similar to many of our ancestors who crossed the Atlantic in the hope for a better life as well. As a result, the commercial successfully resonates with its audience. Additionally, the Budweiser commercial utilizes a famous-person testimonial well. The commercial gives the Anheuser-Busch Company a human face, and illustrates that Mr. Busch was just like an everyday American. As a result, the commercial creators hope that Budweiser is associated with everyday Americans who are hoping to achieve their own…show more content…
This years Nielsen reported that Super Bowl LI attracted 111.3 million watchers (). This is a massive audience in which Anheuser-Busch was able to market its product to. Prime time super commercial spots cost millions of dollars, but it is hard to imagine a better date to air a brand new commercial. Additionally, the large audience also provided an opportunity for Anheuser-Busch to release a pro-immigration message. If one is to look deeply at the 2017 Budweiser commercial, it is clear that the company values immigration and those who wish to better themselves like Adolphus Busch. The commercial essentially depicts and immigrants journey to America and the set backs he faced. Ironically, now this once foreign man is now the creator of one of the most iconic American products. Amidst Trumps immigration band and a large amount of negative press, Anheuser-Busch is reminding the American people that at one point in time we were all immigrants. Ultimately, the 2017 Budweiser commercial represents Anheuser-Busch marketing towards the beliefs and values of the American
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