They prefer using Facebook it is more convenient as a social media website it overall has all the requirements any company would need. There are about 1.11 billion people using Facebook every day and everyone of them gets informed about the new products they launched, the services seen on the sites and can solve their doubts about the product by posting it on their walls. Social media like Facebook not only helps the company to reach its target but also uses social media as a marketing tool it is a cheaper way and also has many more advantages. Social media is tool in future to expand and target more consumers. McDonalds is well recognized by all the social media networks but mainly prefers Facebook and shows that how social media has helped them reach to their goal and made them one of the top 10 global fast food chain industry and 1st on the social media
Above has mentioned that the increasingly of the followers in their official pages such as Facebook has frequently update the content and latest product to potential customers. Target are attempt to expertise tools and applications that not only facilitate interaction among online friend-networks, but also wish to transfer these particular groups into a new opportunities for retail transactions, such as enter Target’s “Give With Friends” Facebook app, has newly launched. The easy to use app allows Facebook friends to pool their resources and give a gift card to other lucky friends. It was just a simple perception that has merged the social priorities of Facebook with an obvious retail benefit for Target. Benefits Financial The benefit for those employees is the significant parts to have the good employees to retain the firm and present a good work and to contribute the innovative, creative, effectively and efficiency task.
The value of the NASDAQ, the second biggest US index on technology companies, grew from around 1,000 point in 1995 to more than 5,000 points at the end of 2000. IPOs were creating ridicules returns for companies and shareholders. Stock prices sometimes doubling in value on the first trading day (Green & Goodnight, 2010). Because of this “hot” IPO market many firms, of which some not even active in the technology sector, raised capital through an IPO. This attracted both private and in institutional investors which raised stock prices even more.
According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
In the same time, keeping people up with your new events will definitely attract them to come and give a try. From another perspective we have to remember that sending emails is a perfect direct way to reach your clients. Many people nowadays open their email box instead of the newspaper and read their messages. Providing awareness of the upcoming shows, promotions and activities will help the company get a bigger number of guests visiting the locations. YouTube is eventually getting a lot of users lastly, so providing good images or videos on the website, can make a difference when a client is choosing between your hotel or the competitors’.
Social Media is Hurting Education Introduction The first rank of a website that being used nowadays is social media, I believe everyone has used or using at least one platform of it. One clear example is Facebook, which the company is the top five most valuable company in the World which the number of active users continuously increased from 100million in 2008 to 1.68billion in 2016 ("Facebook World Stat", 2017). It can be seen obviously that the number of social media users are dramatically growing in a decade. However, social media is a double-edged sword, many people might use social media just for socialize and entertaining but never literally concern about the drawbacks of it. Indeed, there is a long debate since social media started
As with Facebook, Nike has individual feeds for its subsidiary brands, including golf, basketball, FuelBand, Nike.com and football. Nike uses twitter to update readers on new products, answer customer questions, show videos and get detailed feedback. This popular social media enables feedback for product or company improvement. It allows people to view and state their opinion or rather comment on photos and videos. This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products.
These platforms help business people find new clients. In 2015, the usage of social media for advertisement increased by 25 percent. It is estimated that over 33.5 billion US dollars were used for social media advertisement, which is an indication that organizations have realized the importance of social media (Safko, 2010, p.25). The effectiveness of social media in product advertisement is attributed to the associated reliable conversation tracking, the increased number of internet users especially through mobile phones and the advanced targeting and sharing options offered by the various platforms (Safko, 2010, p.25). The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32).
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
Top 8 reasons why the World has changed: The Social Media Effect The world has continued to evolve and this has nothing to do with the Green revolution, nanotechnology or something way above our heads. Social Media has created a new paradigm and steeped everyone in a race; that we either win or lose out (with a very sour face) for good. Interestingly, it is not doom and gloom because there is light that shines brightly for the discerning. We would look at 8 ways Social Media has redefined our world. This is listed in no particular ranking or order.
Pinners are four times more likely to find and shop for products than any other social network out there. In fact, 55 percent of people on Pinterest use the platform to find or shop for new products. With e-commerce sales expected to be higher than ever this year, spending a bit of extra time optimizing your Pinterest marketing strategy will pay off. Pinterest even boosts brick and mortar sales. The image-driven network is five times more efficient at driving in-store sales than any other platform.