Throughout the history of advertising there have been many emotional commercials. Commercials that emphasize a relatable and powerful main idea that is subtly, or not so subtly, woven in with the product that is being advertised. A famous examples is the Extra Gum 's commercial, entitled "The Story of Sarah and Juan". This paper will summarize the commercial, followed by a glimpse at the ways in which the commercial reinforces classist, racist, and sexist overtones. Also, included is an analysis of the immaterial values portrayed in the commercial and how they connect with the product that is being advertised.
Women are going to call the police but the men are helping why is that? Men are going to be so nice and be a gentleman to a woman and a white guy. But, when you see a black guy you just know something is going to go up or down or some direction but it's going to be
Therefore, Sanitol made various ads to display the beauty of having white teeth in their ads. Although both advertisements are from 1911 and, one ad targets the female audience by presenting sanitol tooth powder as being a beauty product and the other ad targets parent by presenting sanitol tooth powder as
The only purpose of these stereotypes gave a false narrative of black people. They were and are still propaganda to encourage the white society that slavery was "great" and black is inferior. In my essay, I will be talking about the first
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere. The more I
The commercial from the 1995 Super Bowl use more of pathos appeal- persuading the viewers using emotion. The commercial’s purpose was to have the candidates express their technique and thoughts without heavily showing off the new Doritos. The 2013 Super Bowl commercial primarily focused on logos appeal. The commercial time was spent showing off the new bag of Doritos and the relationship of the father and daughter. Both commercials ran for 30 seconds and was effective to one another.
The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the
While some may find it easy to use this word, they fail to realize that this is a hurtful racial slur indicated to denounce African Americans. The “N” word shouldn’t be used by Americans because it causes division in the community and has a racist history. African
Racism plays a large role in dividing entire groups of people and most of the time, the racism comes from stereotypes and assumptions made of each other. One example of insensitivity and divisiveness when maintaining stereotypes is when someone starts asking questions about the said stereotype to another who is affected by it. Such as if a white man goes up to an Asian girl to get help with math because ‘all asians are good at math’. These kind of stereotypes are very insensitive towards others. An example of racism that proves that society is oblivious to how people of ‘other’ backgrounds are treated is the pay and job gap.
You already know that racism is treating somebody as if they are less than equal. So why would someone want to do that? Simple, because they believe that people are not all truly equal. They believe to the bottom of their hearts that they or their race are better than others. They are stuck up people.