Persuasive Essay On Advertising

968 Words4 Pages
With the technological advances in printing and vehicle wrapping today, outdoor mobile advertising is becoming more powerful than ever as cars, vans, trucks, and other vehicles with all sorts of advertisements on them pass through roads and highways for people to see. Several researches have already proven how significantly better vehicle wraps are compared to other outdoor media forms. In a study conducted by The American Trucking Association, findings show that 96% of the respondents noticed ads on vehicles, 97% recalled what the ads were about, and 98%thought that the wraps created a positive brand image of the advertiser. These moving “billboards” also generate about 30,000-70,000 impressions in a day. That’s 350,000 visual impressions in a week, and more than 18 million in a year. Unlike other forms of advertisements – commercials, newspaper ads, billboards – that expire in a month’s time, vehicle wraps can promote your business anytime, anywhere. With the low cost-per-thousand-impressions and high return on investment, vehicle wraps are considered to be the most cost-effective and influential advertising tool available to businesses. So what are you waiting for? Here are some tips on how you should start with turning your vehicle into a moving advertisement: 1. Find your target market: Based on your products and services, think about the kind of audience you want to target. For instance, if you sell toys, then of course you would want to focus on attracting children.
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