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Forms Of Vehicle Advertising Essay

968 Words4 Pages

With the technological advances in printing and vehicle wrapping today, outdoor mobile advertising is becoming more powerful than ever as cars, vans, trucks, and other vehicles with all sorts of advertisements on them pass through roads and highways for people to see. Several researches have already proven how significantly better vehicle wraps are compared to other outdoor media forms. In a study conducted by The American Trucking Association, findings show that 96% of the respondents noticed ads on vehicles, 97% recalled what the ads were about, and 98%thought that the wraps created a positive brand image of the advertiser. These moving “billboards” also generate about 30,000-70,000 impressions in a day. That’s 350,000 visual impressions in a week, and more than 18 million in a year. Unlike other forms of advertisements – commercials, newspaper ads, billboards – that expire in a month’s time, vehicle wraps can promote your business anytime, anywhere. With the low cost-per-thousand-impressions and high return on investment, vehicle wraps are considered to be the most cost-effective and influential advertising tool available to businesses. So what are you waiting for? Here are some tips on how you should start with turning your vehicle into a moving advertisement: 1. Find your target market: Based on your products and services, think about the …show more content…

It 's important that in choosing a company, never settle for anything less than the best just to save a few extra dollars. Always remember that a high quality wrap will save you more money in the long run. Cheap wraps only last for about 1-3 years, while good ones can last up to 7 years. Of course, the longevity of the vehicle wrap will highly depend on the preparation, facility, and installation process, which is why choosing the best company for your vehicle wrapping needs is very

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