High Blood Pressure: Advertisement Analysis

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Among American adults, 1 in 2 have a chance at having high blood pressure.
That is 50 percent of all people who are above the age of 18 in the United States. High blood pressure can be caused by multiple factors in that age range. In an ad by the Ad Council for the American Heart Association titled “High Blood Pressure Control,” the Ad Council states that many Americans who have high blood pressure do not have their blood pressure under control. While there are many ways to keep blood pressure under control, many adult Americans do not pay attention to the signs. The ad goes on to explain that uncontrolled high blood pressure can lead to heart attack, stroke, and other health issues. With dark tones of black and white in the ad it optimizes the risky, or
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High blood pressure rarely shows symptoms physically or mentally in people. The ad also explains that many people know their numbers of their blood pressure, but choose not to follow HBP plans or report their numbers. To quote the ad, “While most people know their blood pressure numbers, many don’t follow their HBP plan because they feel fine and don’t notice any symptoms. Their numbers are not tangible or urgent,” (Ad Council). Americans who do not pay any attention are at risk for having to have costly procedures and to be at risk of death. Living with high blood pressure can lead to many problems in everyday life and activities. It is very important to monitor blood pressure, and if guidelines and plans are not followed by those with high blood pressure, there is a grand risk of physical deterioration in the heart. This ad uses rhetorical appeals to explain and express the importance of monitoring blood pressure and reporting if it is too high. This ad uses ethos with the credibility of the ad and the speaker, pathos in the somberness and grief tone of the provided photo, and logos in the statistics of the ad and the subject of the ad.

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