Persuasive Essay On Business Communication
Introduction
According to Dictionary.com (2014) Business is a person’s regular occupation, profession, or trade.
The word communication is resulting from the Latin word Communis, which means “common”. It refers to a natural activity of every humans, which is to convey opinions, feelings, information, and ideas to others through words (written or spoken), body language, or signs.
According to Merriam - Webster (2015) Business communication is the sharing of information between people within an organization that is done for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.
Generally talking, in business, we communicate to notify and to convince. These two goals are
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The first task for writing efficiently is to recognize the purpose of the communication. There are mainly two goals of communication in business circumstances, to notify and to convince.
Writing to inform is when the writer seeks to provide and explain information, the writing is called informative writing. The attention of informative is the subject or the matter under discussion. Informative writing is found in accounts of truths, scientific data, statistics, and technical and business reports. Informative writing presents facts not opinions. Its tenacity is to educate and not persuade.
Writing to persuade is a persuasive writing purposes at convincing the reader about a matter that is arguable; it states opinion rather than truths. This writing is also called argumentative, as it backings and argues for a positive viewpoint or position. The issue at hand normally has two or more sides to it. The writer seeks to influence and convince the person who reads to agree the situation he or she has set forward. Persuasive writing emphasizes on the reader. The writer tries to change the reader’s thinking and bring it closer to his or her own way of thinking. Persuasive writing is found in opinion essays, editorials, letters to editorials, business and research proposals, religions books, reviews, or literature belonging to a certain political
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