be done to food, what the food industry cares about, and how people can eat more responsibly. As a farmer and an informative person about the issue, Berry uses pathos, logos, his style of sentences and paragraphs, and repetition to write a very persuasive piece on how and why people need to be more careful with their food.
look at Amnesty International’s advertising campaigns, it will invoke the feeling of fear, shock, horror and compassion. Their campaigns have the tone of urgency and emotional appeal, and also questions about the kinds of sensibilities that encourages us to enact. The campaigns are famous for their realistic visuals, attention grabbing copy and are mostly circulated through the internet. They have also won multiple Cannes awards, the most prestigious in the advertising microcosm. Take for example The