ipl-logo

Persuasive Essay On False Advertising

823 Words4 Pages

What do binders, pens, pencils, weight-loss programs, sodas, and even cars have in common? Nothing? No! They all have misleading claims that are falsely advertised! Advertising is divided into two sections, the products’ functionality and its quality. Now, let us start off with the horrible things that companies do to misleadingly advertise a false functionality. According to the BMJ, many major companies falsely advertise, and one of the biggest current “scandals”, so to speak, is from one of them. Coca-Cola. Yes. Coke falsely advertised all of their sweetened products. According to them, “studies” showed that sugar sweetened beverages were not linked with obesity and cardiovascular diseases. That means that if you drink sugary sodas, it won’t make you fat nor impact your heart. I sure want to see those studies! These things impact a lot of people including…teachers! Mrs. …show more content…

That issue is the quality of the product advertised. After interviewing my class, 100% of the people agree that it is not okay to lie and falsely advertise. They told me that it is a horrible sin that destroys customer relationships and can ruin the customer in many ways. This includes failing a project, burning down your house, and ruining a relationship due to faulty products that didn’t do what you expected. I know that you have all been there. At a store, you see exactly what you need to finish your project. Let us imagine it was a hammer. It has the proper functionality, which is good. The company also states that this hammer “Is guaranteed to last over 1 year”. When you walk to the cashier, though, she asks for the price of a whopping $50. Since you need the hammer you buy it. It was guaranteed to last one year, so it would be good, right? When you start hammering in the nail, 1 hour before the project is due and long after all the stores in your town are closed, your hammer shatters. This leads to you failing your

Show More
Related

  • Explain Why The Federal Trade Commission Does Not Have Adequate Regulations

    720 Words  | 3 Pages

    Businesses practice unfair sales tactics that take advantage of consumers. PART III: I. The Federal Trade Commission does not have adequate regulations. The FTC does not have adequate regulations regarding misleading food/drink product labels. Dietary Supplements are severely lacking in regulation and policing power.

    Read More

  • Federal Trade Commission Research Paper

    3169 Words  | 13 Pages

    Deceptive Advertising and the Federal Trade Commission The Federal Trade Commission, a government-sanctioned agency with the mission and power to protect consumers from unfair business practices, have created the standards and regulations for deceptive advertising (Federal Trade Commission[FTC], 2007). Deceptive advertising has been ruled by the FTC (1983) to be: “a representation, omission or practice that is likely to mislead the consumer acting reasonably in the circumstances, to the consumer 's detriment” (para. 8). This statement has been reprinted by Zelezny, attorney and senior public relations executive, in his textbook, Communications Law: Liberties, Restraints, and the Modern Media (Zelezny, 2011, p. 507).

    Read More

  • Importance Of Utilitarianism In Marketing To Children

    1312 Words  | 6 Pages

    INTRODUCTION In this assignment, I will discuss the ethical issues in marketing to children from a utilitarianism perspective. Marketing to children can be defined as the “act of marketing or advertising products or services to children”. There have been controversies surrounding the issue of marketing to children with regard to whether it is ethical or unethical. Utilitarianism on the other hand is defined as the ethical theory which finds the basis of moral distinctions in the utility of actions (their fitness to produce happiness).

    Read More

  • Persuasive Essay

    788 Words  | 4 Pages

    The first attempt and success to climb Mt. Everest occured in 1953. Since then, almost 4,000 people have been able to scale the mountain, but over 230 people have not been able to climb it successfully. There is a chance of accident or death when climbing this mountain or any dangerous activity. All people should should have the right to rescue services even if they knowingly put themselves at risk because there is always a chance of an accident happening, rangers are there to save people in danger, and there are rescue vehicles being produced to be used in case of an emergency.

    Read More

  • The Onion Satire

    769 Words  | 4 Pages

    The mock article from The Onion expresses the gullibility of the consumer to believe whatever he or she is presented with and the laziness for never questioning it. The Onion emphasizes such features in an indirect way, by exaggerating the techniques used by marketer such as, appealing to false authority, using Orwellian language and logical fallacies. This creates a humorous article, which exposes a serious point The Onion tries, and succeeds, in making about the modern consumer: he is being controlled by the advertisements he sees. The first sentence in The Onion’s article clearly states marketers use of untrustworthy techniques to sell their products; “ MagnaSoles shoe inserts, which stimulate and soothe the wearer’s feet using no fewer than five forms of pseudoscience."

    Read More

  • Budweiser's Use Of Pathos In Advertising

    616 Words  | 3 Pages

    Advertisements have been used throughout generations to persuade the viewer to purchase the product that the company is trying to sell. However, some companies appeal to the emotions instead of trying to sell the product itself. Companies have the ability to persuade the opinions of the reader and make an advertisement that can be mesmerizing. Advertisements have helped the awareness of what a products good for or how it is better than the other retailers product. As Jeremy Bradley states “Advertising can help your business to increase its value and build its reputation” (Bradley, Jeremy.

    Read More

  • Onion Rhetorical Analysis Essay

    503 Words  | 3 Pages

    The Onion:Rhetorical Analysis The Onion’s satirical article, “Revolutionary New Insoles Combine Five Forms Of Pseudoscience”, uses several rhetorical devices to campaign its innovative, revolutionary product: MagnaSoles shoe inserts. Using the fictional MagnaSoles as a model, the article humorously mocks the strategies used by companies to market products to attract customers. Using a sarcastic tone throughout, it gives the read a true taste of the tactics used in today’s advertising. The passage uses fabricated scientific jargon as an appeal to authority, it’s main rhetorical device.

    Read More

  • Rhetorical Analysis Of The Onion

    1084 Words  | 5 Pages

    Advertisers create false realities and exaggerate the abilities of their products in order to attract

    Read More

  • The Pros And Cons Of The Soda Ban

    887 Words  | 4 Pages

    That is true, however this argument is weak because there are in fact bigger problems than soda being a health issue. Itś your choice on whether you drink soda or not. It won't do much damage unless it becomes a very consistent thing. Though soda is bad, we have much bigger problems killing people. For example, cigarettes or smoking in general.

    Read More

  • Synthesis Essay On Advertising

    967 Words  | 4 Pages

    Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

    Read More

  • Persuasive Essay On Proactiv Commercial

    505 Words  | 3 Pages

    Have you ever used a skin care product that was supposed to clear up acne and blemishes? How many of those products actually did what they said the product was supposed to do? Well, Proactiv is here to save the day! When it comes to acne or blemishes, Proactiv is your life saver. This commercial presented demonstrates several aspects that will appeal to its targeted audience and will display actual results.

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Logical Fallacies In Advertising

    810 Words  | 4 Pages

    Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

  • Essay On Misleading Advertising

    979 Words  | 4 Pages

    Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

    Read More

More about Persuasive Essay On False Advertising

Open Document