BlackBerry is using effective marketing plan and stratagies in order to captivate it's target market with a thrill of using its new phone. Question 4 The thing is that BlackBerry Passport has a unique shape, rather then rectangular shape it is more like a square device which makes it quite appealing already. More over the QWERTY keyboard introduced in the phone is quite easy to use for everyday messaging and emailing which makes it seem quite useful for the business professionals Other qualities include it's wide screen and security. All these qualities sum up into a big logical reason for the professionals to buy this phone. Question
Besides, the latest smartphone produced by Samsung is Samsung Galaxy S8 and S8plus. It have the best camera because it have 12MP sensor with Dual Pixel autofocus which enables faster snapping. ( Matt Swider, 2017 ) Therefore, mobile user who likes to take photo are suitable to buy this model. Other than that, it is marketing responsibilities to prepare marketing strategy plans and manage overall the product line life cycle in order to achieve or to exceed the company’s goal by having an objective. Product line life cycle is the cycle that define the process of a product in the entire life cycle through introduction to withdrawal or eventual demise.
I can think about this product as a question mark product according to BCG matrix market analysis. So our market strategy has to work in improving the position of the product to a star product. They are actually plans have to work together , so you can get the maximum benefits of the brand name, the great successes of the other products as tablets or smart phone, relate the cash caw product convince and successes to the curved 55" inch TV. those plans have to be aligned with improving the problems or the negative feedback ,that Samsung received from their customers who already purchased the
IPhones are taking over the world and kicking flip phones out. I think it is happening because the abundance of apps that are readily available to any smartphone owner, the accessibility is much safer, and it is easier to contact people. The iphone comes with alarms and calculators. The flip phones have one lock source, a pin, but with the iphone you can have a pin, finger print, dots, and letters. It is easier to talk and text people on an iphone because on the iphone you can click on the icon to call and text someone.
This neutral cluster consists of individual and structure consumers of Apple product. The most interest of consumers is to own effective and economical product that square measure reasonable. Apple product have higher value points. However, Apple’s premium evaluation strategy is appropriate as a result of it matches the prime quality and aesthetics of those product. The corporate additionally has environmental programs for utilization and accountable sourcing to handle customers’ demands for business property.
No matter which smart phone they manufacture, Samsung smart phones are perceived to have the best operating system and the best quality in the market. The same perception is now being felt by customers for all products of Samsung. Because of its high quality in smart phones, Samsung’s TV and refrigerators also have received a boost. Thus a core competence can be applied to a wide variety of products or to your complete product portfolio (Marketing91.com,
Top management do the following five strategic management process, they set the goals the organisation needs to achieve giving direction, they analysis internal and external environments, strategy formulation, strategy implementation and strategy review and control or monitoring. Although gaining market share has not been part of Apple Inc. they have been careful not to deviate from their core strategy, which is producing profitable, high quality, innovative and advanced products. Part of Apple’s strategic management has been to ensure that hen they release a new device example, a new iPhone or iPad, it is best product in the world in that product segment. This has helped Apple to continue charging a high premium on their products, thus becoming profitable and maintaining a competitive and innovative advantage over their
In the other hand, Apple has been developing its products into new and easy to use products. It has also diversified from computers to iPods and slimmer notebooks which are up to date with the latest technology. This has resulted into a good reputation among its customers making the existing customers to come back for more as well as attracting new ones. However, the
SWOT Analysis Strengths -Blackberry has a strong focus on specific customer segment which targets to business professionals and younger generations who could capture the features of style and function – giving both personal and professional balance with simplicity -Blackberry enjoys brand recall and positive reputation among corporate users of mobile phone because corporate users are concerned by providing the proprietary technology that is beyond their competitor’s expectations. -Business could go along with mobility and portability as the device applies to any mobile networks globally. -The security features tend to be more secure as compared to the competitors and mobile makers like Samsung and Apple. Security features inherent and embedded in the devices limiting these mobile makers to match with them. Corporate users could use to link it and integrate it with their Virtual Private Networks (VPNs).
With the aid of technology, more kitchen appliances are entering the smart age. Kitchen appliance such as oven or a refrigerator can be controlled from your phone. Smart kitchens are not only cool, but they are efficient because your cooking activity will now become less stressful. SMART KITCHEN Smart kitchens are kitchens that have all its appliances connected to the internet in order to reduce cooking time. All the smart devices in a smart kitchen can network and give home owners a unique kitchen that hasn’t been available before now.