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Persuasive Essay On Retail Technology

905 Words4 Pages

Technology is making advancements that benefit society and individuals every day. However, there is a give and take process with every advancement of technology that throws off the balance of society. Obviously, there is no question that these technological advancements provide an enrichment. Nevertheless, society must insure that the proper, ethical, and legal uses of technology is to the benefit of everyone. Surveillance cameras have risen to a high level of popularity among businesses as well as to the individual consumer. In addition, video surveillance is a marketable tool for security and safety concerns for retailers; as well as a marketing tool to track and record the customer’s personal information to increase sales. Surveillance cameras may protect retailer’s investments and provide revenue growth opportunities, but the infringement upon the consumer’s rights to privacy should be paramount to their profits.
Surveillance cameras have an array of benefits to the world of retail, that allows them to maximize profits while implementing loss prevention measures. To begin with, a surveillance camera is a security tool that discourages theft and identifies thieves. Notably, the loss of products and sales for the retailer will increase the cost of merchandise. Coupled with the advancement of facial recognition the retailer is now able to track their customers and observe the customer’s actions and reactions to their displays of merchandise. Retailers perform studies with

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