However, the need market is quite limited when comparing to the fun market, which includes people of various interests. The need market is a niche segment and so the the corresponding customer base is relatively small. But targeting the need market can avoid excessive advertising fees as needed in the fun market and the effectiveness of advertising is higher when the focus of need market is shaper. Also, the fun market is highly saturated while need market is not, having rooms of expansion. Therefore, it is recommended that Nanda should focus on the need market since it would be more feasible in terms of limited funds.
Buyers in these industries have substantial power. A potential buyer’s ability to gain information is very easy with online reviews of products. With this information, a buyer can switch from one brand to another without high switching or transaction costs. Especially if consumers buy online, which is becoming increasingly popular, transaction costs practically drop to zero. While the size of each individual order may not be substantial, price sensitivity is high, as buyers have the ability to influence companies by choosing a better-priced substitute.
How search engines assign value to the links is not in the scope of this report, as an extensive decomposition and technical analysis of a link’s individual elements should be made https://moz.com/beginners-guide-to-seo/growing-popularity-and-links . We should mention here, that a link analysis also includes the assessment of how many other websites link to a company’s website according to a specific keyword. These links are known as inbound links or backlinks. The more these links are and the more they originate from websites that are highly ranked in the search results, the more valuable they are for Branded3’s customer https://moz.com/blog/the-anatomy-of-a-link. Nevertheless, a SEO strategy is not only about links.
Its foundation rises from a popular search engine that still gives internet users quick results for any question. The way we think and receive information has forever been transformed due to Google and the small search box. The search engine has intertwined with society so much that the phrase ‘Google it’ has replaced ideas like look it up in the dictionary or use the encyclopedia. Because Google services are free to all the company generates revenues from advertisers wanting to target specific internet users. The company has expanded from just a search engine to include mobile computing and enterprise business solutions, but the bulk revenues still generate from advertising (Understanding Google Business Model).
Support activities of Amazon include administrative and finance infrastructure; human resources management; product & technology development and procurement. This leads to less cost and more profit margins. The Walmart value chain is also almost the same except there are physical stores involved in between while Amazon has everything through online platform. Thus if we analyse the value chain is almost the same for Walmart, Amazon and eBay. Condiering the comeptetive forces anlaysis ofr all three : • Rivalry in the industry: This is fairly weaker; however Wal-Mart enjoys the topmost slot because of lowest cost, prices and more profits and market share as compared to Amazon and eBay.
2) “We are no longer in control of the media, the news, or the advertising, but our customers are.” (Safko and Brake, pg.671) This quote from The Social Media Bible demonstrates how powerful of a tool social media has become in the advertising world. Social media is the most innovative platform used by the marketing sector to date. With its savvy set of technologies and tools, that can be easily integrated into our existing marketing strategies. This is surely the most ground-breaking, effective tactic in connecting with potential customers and prospects. During advertising we are engaging in creating a relationship, building trust, and being accessible when the people in those relationships are ready to purchase the product we’re offering.
and why ? Asda’s online recruitment process. Asda also uses social media channels such as LinkedIn recruitment firms such as Remploy, to access the widest range of potential recruits when advertising job vacancies. To provide a fair opportunity for every one without any kind for discrimination. Improves speed and increase efficiency .
Advertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business. The cost per exposure is low, although the overall costs are high. It builds brand image, and may stimulate short-term sales, but it’s a one-way communication with potential customers. Personal Selling Personal selling is very effective in building customer relations and helping the customer move from the knowledge and awareness stage to conviction and action. It’s relationship-oriented and the most expensive to use of the promotion
Leading brands have focused on building partnerships and alliances to reach each and every segment which has enabled these companies to offer more variety of products, better quality convenience and content. Alliances with leading portals search engines and websites helps in generating traffic and can provide brand a competitive edge over online customers because of its availability. 2.3.5 Importance of Online Brand Alliances Online brand alliances is relevant to the entrepreneurial firms who are unable to reach a wide variety of consumers and by utilizing this alliance they may overcome the problem of reaching economies and accessing markets. It helps the online retailing websites to get more popularity among B2B operating companies and helps in generating traffic through ppc (pay per click). While on the other hand it helps brick and mortar brands to reach the users worldwide and developing a two way relations with its customers.
However, when searching for professional advice on products and tutorials, people are much more likely to view blogs by already established professionals. This might explain why our Instagram did better than our website. Through running a Google AdWords campaign in a different module and utilising Google Analytics in this module I have realised it is far easier to gain thousands of impressions for ads and clicks into websites with Google AdWords than it is to get views on websites and improve search engine optimisation through Google