Essay On Search Engine Marketing

721 Words3 Pages
Are you looking for new and exciting technology which will help you bring new consumers to your website? When it comes to attracting new consumers, there are only so many tactics that you can use. One tactic that is quickly gaining notoriety in the world of online advertising is search engine marketing.

Search Engine Marketing, which is also commonly called SEM, is a process which involves manipulating how search engines function in order to improve a website's page ranking when certain key phrases are searched for. The return on investment for search engine marketing is excellent, if you compare it to all other online marketing means. Direct mail campaigns and banner advertisements may be effective, but not nearly as effective as search
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Searching generates more leads than advertisements, because consumers are more likely to turn to a search engine for the products and services they seek, rather than hoping to be lucky with a poorly placed advertisement.

Search marketing also tends to generate the cheapest possible cost per response, at around $.45 per response, rather than the $.55-$2.00 offered by e-mail and banner ad advertising. Because so few have realized the potential of search engine marketing, the search engine environment is not very competitive, making now a great time to get in on the market before interest in SEM begins to build.

So what are your options? There are two different ways to handle search engine marketing, in house and outside. Nearly two thirds of all search engine advertisers claim that using outside search engine marketer is more effective than when using in house search engine marketer. Because search engine algorithms and requirements are becoming more complex over time, professional assistance is necessary to contribute the necessary tools, knowledge and time in order to stay ahead of the
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