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Essay On Search Engines

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To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization. Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it. 1. Cannot Get Indexed by Search Engines, Really? A garment ERP software solution provider came to me and asked a question: "I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me my domain got banned. What can I do?" Ah, I told them they have been …show more content…

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes. Solution? Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages. One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to "read" your website. The problem created by Javascript is not uncommon nowadays. Even a very big Asia Market Research Firm also commits this error. They are now starting to rectify it. 2. Link Building In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search engine ranking and even get you

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