The Influence Of Social Media Advertising

975 Words4 Pages
There is hardly anything that is free in this world. Everyone is experiencing the harsh economic situation globally. There is always a need to generate some income from any activity. Gone are the days were companies like Facebook would operate yearly on losses while providing the best social media experience. These days, even the websites that insist signing up is free; there is a way you will have to pay for their services. The most common way websites and social media platforms get some money out of you is through advertisements. They bombard you with as many ads as possible hoping that at least one would attract you. Every time you click on one of those ads, there is a commission they get or a bonus as they are initially paid by ad companies to hose their ads on their platforms. Another emerging method that websites are using is what is known as mining. There are websites that use your computer’s processing power, through some ads or malware, to mine for cryptocurrency. Each time you use their websites you may notice some significant slowness…show more content…
They did not have large followings as they do now and their signing up price was totally free back then. As they grew and attracted investors, they needed to prove that they could make money out of their large number of users. Advertising was the most promising way of generating a lot of income yearly. The advertising move paid off as they made hundreds of millions in US dollars when they started hosting ads on their platform. There numbers attracted a lot of advertisers and not just the big corporations. Even people who wanted to create awareness about something in their locality could just promote their posts by paying a reasonable fee and it would be placed on various timelines of users within that locality. This was one of the perks of online advertising. It could concentrate on even the smallest of groups and advertisers loved
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