Persuasive Essay On Women In Advertising

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The majority of modern society’s advertising conveys an oppressive message to American women. In advertisement campaigns, women are typically only considered and marketed as beautiful if they fit a very specific mold that society has created. Women who don’t fit this mold of being feminine, thin, and pretty are shamed and encouraged to change. However, it isn’t just the “ugly” women who are shamed in the media. There is a consistent message that runs throughout advertisements that suggests that women are lesser than men, and that they exist solely for the benefit of men. Countless advertisements feature thin, beautiful women as either over-sexualized objects, or as subordinates to their male counterparts. The mold created by society and advertisers for women to fit into is not entirely attainable. More often than not, models are Photoshopped and altered to the point that they don’t even resemble themselves. W. Charisse Goodman suggests, “The mass media do not really reflect an idealized reality, as its gurus would like us to think,” (Goodman 610).Having the ideal body created by advertisers and editors is not an achievable goal, but it seems to be for many women who are told that they should, or at least should want, to look like the women in advertisements. Several years ago, Ralph…show more content…
This seems like it would be a harmless campaign, or that it might even yield beneficial results. However, to get their message across, they use the exact same strategy that Sontag criticized. The image featured Pamela Anderson barely clothed, with each body part outlined and labeled. PETA’s explicit message was to show that the parts of an animal people consume are body parts all people have as well, but the implicit message definitely suggests that a woman is only considered beautiful if each of her constituent parts are

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