Friends Fuever Ad Analysis

Advertising is a form of marketing in which the author uses writing strategies to capture the attention of an audience to persuade them into purchasing what is being promoted. The success of an ad relies on the products ability to reason with readers and appeal based on emotions. Individuals can be distinguished by their proneness to social influence; teenagers in particular differ in regards to their level of susceptibility to advertising. Though teenagers do not typically have as much money as older adults, there are many products that teenagers are still willing to spend their restricted funds on. These advertising agencies who target teens utilize strategies that are meant to make their services and/or products attractive

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

In rural forested areas of North America, forest fires are a big problem. From Alberta to California forest fires wreak havoc, creating a path of destruction that could easily be prevented if people took the proper precautions. The United States government saw the issue at hand and took action, creating the character of Smokey the Bear. Smokey the Bear, as his name suggests, is a human-like bear and his purpose was simple, teach the American people the dangers of fire and how to prevent such destruction. Smokey has been in use for over half a century being quite successful, but with forest fires still being a problem the ad council saw the need for a new campaign and released a new set of advertisements for Smokey. One of

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.

The Cleaner of Your Dreams ad captures the attention of several different audiences. It’s target audience and intended audience differ. Because the major of people who purchase Mr. Clean products are women, this ad was from the view point of their target audience. The handsome “Mr. Clean was a big hit with women aged 35 to 54, with women responsible for 72% of

The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.

This ad is for Froot Loops, it shows Toucan Sam in the beginning in front of a horrifying, abandoned house. The ad repeats the phrase “He follows his nose whenever it grows.” This ad is saying in its commercial if you buy Froot Loops then your day will be better and you should always trust your instincts. The demographic is mostly for 0-13 year olds because its cartoon like and most of the time kids are interested in cartoons and since kids love cartoons the parents will end up buying the Froot Loops for them.

In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed. Towards the ends the puppy is finally put up for adoption and is handed to his new owner (Budweiser Brasil). As they are driving off however, his friend horse runs for him and cinematically leaps over the fence enclosing him (Budweiser Brasil). The Puppy is then escorted back the farm by him and all the other horses on the farm (Budweiser Brasil). This is the climax in the story where the audience really starts to wonder if the puppy is going to be taken away forever or not. However, the conflict resolves to a happy ending with him getting to go back home. This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.

When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Have you ever watched "the Red Hearts" commercial? This is a commercial produced by Ben Lifson on November 24th 2013 that tries to convince people to purchase some form of health insurance. In the commercial, we watch people living as normal circumstances, and accidents might happen and do happen unexpectedly. Then, by using rhetorical situation, the commercial explains why people need to be insured to protect themselves and the people around them by using emotional functions effectively. According to his essay, Grant-Davie explains that the rhetoric situation is a discourse of a single subject by "several rhetors and audiences" (Grant-Davie 350). Rhetorical situations are also divided into three elements: rhetors, audiences, and constraints.

It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad. Referring to the “Stress Test” ad, the body language being shown is portraying a sense of anxiety within the advertisement. The woman’s face is pressed against the ad as her hair is going in different directions and she has a distressed look on her face. There also appears to be objects such as a mascara tube and astronaut helmet floating in the background, creating a sense of chaos for the reader. The target audience could relate to the ad because everyone has experienced stress before and this product claims to “take on stress sweat”. The purpose of this appeal is to persuasively induce a feeling of anxiety that is implied through the body language and text found on the ad. As a result, the ad effectively displayed pathos to demand the audience’s attention. Not only can

Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.