This innovative product was a major success for Apple that convinced them to create more small, hand-held devices. When Apple changed their name, it reflected on how they were widening their types of technology and what they were going to do in the future. Perhaps Apple’s most innovative device of all would be the iPhone. In 2007, Apple released the first iPhone. The iPhone was a device that could be used for many different purposes.
Firstly, we live in the world to connect with people around the world. To connect to someone you must have an electronic device. The new mobile technology or we called Smartphone is the best way to communicate with each other. Smartphone changed mobile technology in a short time. According to Danny, “Mobile technology has seen a meteoric rise in adoption since the debut of the first Apple’s Smartphone in 2007.
In US the mcommerce sales is increased due to use of smart phones The mobile marketing business has faced many arising trends this year. Mobile phone apps have spoiled almost all the business and still continuing. People are purchasing through online, on their mobile phones rather than their computers or laptops. Shopping online is convenient for anyone at anytime because the regular problem with business hours is that they are the like for attractive much everyone. The growth of the business
Introduction: Blackberry brought to seen it's first device in 1999. BlackBerry limited is the designer and marketer of services. It has been a company famous for its custom-designed phones and QWERTY keyboards providing easy message typing that has been quite an advantage for constant phone users who engage in messaging and sending emails whether formal or informal but in past it has been popular for its functionalities that appeal the people related to business. BlackBerry has always been considered a business phone with its dark colors, decent casing, sleek styles and formal appearance. BlackBerry in 2008 was on the passage of success as when it came to smart phones, one out of every five was produced by blackberry which is the symbol of
The competition between Apple and Samsung is great thing for consumers because they are forcing each other to improve their products year after year. Competition will always bring out the best and it has certainly been proven after we continuously see how Apple and Samsung evolve. If there was no competition and there was only one phone company, the seller would be able to charge a higher price and offer less quality of their smartphones. We see this in almost every aspect as well with restaurants, clothing brands, music artists. It’s because of competition why they all strive to consistently improve their
HEALTH: In this era of advanced technology, we can’t think of a life without our phone. We use it for everything; it provides us with many different and complex features. Although the Smartphone has made our life much easier. As we use Smartphone daily, there are several impacts of Smartphone on our human health and life which include effect of electromagnetic waves on human brain, it also has an effect on human’s extremities back and neck. • POSITIVE IMPACT: Today Smartphone are the most regularly utilized gadgets for correspondence and right around 27% of the customers utilize Smartphone's for online exercises.
It is expected to have a higher average monthly household income. Life style Talking a few iPhone users, it proved to be most certain features in common. Until now, these people spend lavishly and I want to prefer buying branded products only. They want to socialize and friends to indulge in activities. Psychographics An iPhone user his / her appeal to the senses and so elegant appearance, user-friendly technology, touch sensitive, numerous applications, multimedia features such as searches.
Therefore it created a loyal consumer group for apple and gave its products a higher market value compared to its competitors. Over the years each of the products mentioned where considered a success as their successors continue to sell very well. Ipod sold 26.56 million units in 2014, iTunes software and App store holds a share of 63% in music and software downloading business as for Iphone it sold 150 million units worldwide in 2013 .but The features mentioned could not be achieved to the highest level without a second innovation in strategy called vertical
Technology, it’s in our everyday lives. As time moves along so does the instruments we use in our everyday activities. The most innovating piece of technology could be found in your pockets. The tool I’m referring to would be seen as the glorious smart phone, which has wired millions of kids minds to think that there would be no life without it. In fact, we are now providing kids this technology in school at a very early age.
Especially the mobile phone which popularity has increasing day by day and now a vast majority of users especially youngsters consider their mobile phone as an intimate accessory and maintain a very personal relationship with it (Bauer et al., 2005). As the new innovations are coming in mobile phone industry the life of mobile phones becomes shorter because the new mobile an update version is introduced with some new features and attributes and it also effect the consumer behavior because due to technological changes a consumer specially youngster forced to buy the updated version and it raises the question or problem of loyalty mean in this matter how we measure the loyalty and what are the parameters of loyalty. Also the past research on impact of brand and brand loyalty has been done mostly in mature market considering general consumers (Son, 2010), but as our major focus is on the students of Greenwich university and we are trying to find out the impacts of brand on younger