Persuasive Techniques In Advertising
Advertising is an audio or visual form of marketing that promotes a non-personal message to promote or sell a product. In advertisement one (Nicole Kidman-Hair, Skin, Nails) the brand Swiss is trying to persuade their audience to buy the product being advertised. The target audience for this advertisement is females from the ages 20 years to 50 years of age. Multiple persuasive techniques were used aimed at their target audience to make this a more effective advertisement. In advertisement two (Toyota hilux - funny ad) their target audience was pin pointed and directed to buy this product they are advertising. Their target audience is males ages from 30 to 50 years of age with a manly sense of humour. Different target audiences were aimed at when producing these ads, both of these advertisements have several similarities and differences that will be further explained through the following text.
Both advertisements have multiple persuasive techniques from camera angles to shot sizes. In ad one ( Swiss hair skin and nails ) ethos is used to persuade the audience as Nicole Kidman was in the advertisement to promote this product, this technique is extremely effective as the target audience recognises her and admire her therefore they will want to use this product. In advertisement two ( Toyota Hilux - Funny ad ) pathos is used to convince their audience to buy their product and to watch their advert. Several shot sizes were used such as long shots, close ups, mid shots
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Teens Ethos Pathos Logos
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Synthesis Essay On Advertising
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