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Persuasive Theory Of Altercasting

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The first persuasive theory that we decided to use guarantee. We are using guarantee because we a promoting the audience that they get to make their own potato just the way that like it. So we are guaranteeing that they will love the potato because they are the ones that are making it. The second persuasive technique we decided to use was Altercasting. After conducting proper research we discovered an effective marketing technique that works on parents which are our target audience is to play on their guilt which in this case would be implying a good parent should come support their kids service trips. Altercasting tells your target audience that they are good so they should act accordingly and we believe it

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