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Pest Analysis Of Cadbury

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Cadbury, is a British-based multinational confectionery corporation it was started in 1824 by John Cadbury which is now owned by Mondelez International Inc. It is headquartered in Uxbridge, West London, and is operating in more than 50 countries worldwide. Cadbury is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. (Wikipedia contributors, 2018). The turnover of Cadbury for the FY16 was USD 12.8m. (Orbis). In this report we will analyze the internal and external factors of Cadbury.

PEST Analysis:
PEST (political, economic, socio-cultural and technological) describes macro-environmental factors for assessing market growth for a particular product or business at a given time. …show more content…

Effective distribution and brand equity creates the competitive edge in the market. The company has maintained an effective strategy to meet the needs of its customers of all age groups.
• Staff: Cadbury has around 90,000 employees working for them across the world.
• The company’s shared values include-- “We inspire trust. We act like owners., We keep it simple., We are open and inclusive., We tell it like it is., We lead from the head and the heart., We discuss. We decide. We deliver.” (Mondelez, …show more content…

1. Competitive rivalry or competition (strong force): Many businesses are competing against Cadbury and trying to take over the market which Cadbury is ruling from many years. Companies such as Mars, Nestle, Hershey’s, Ferrero etc., are Cadbury’s main rivals and they are continuously innovating their products to make competing even harder. Rivalry will always be strong among these companies as they sell similar products on the same platform.
2. Bargaining power of buyers or customers (moderate force): Cadbury’s buyers are categorized into retailers and consumers, they are spread across the world and are in billions. The increasing number of competitors offering similar products at lower prices might result in customer loyalty alterations and the retailers play a major role as they are directly related with revenue.
3. Bargaining power of suppliers (weak force): As they are large number of suppliers, Cadbury has higher bargaining power than its suppliers as it can buy their raw materials in bulk than any other medium sized

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