Pest Analysis Of Cold Chain Logistics
Modern Stores The interviews were taken and the data were collected and we had also taken help from other articles from academic journals for an overview over the data. At the later step, we wanted to understand that what actually influence the performance of the Cold Chain Logistics. And regarding the elements which is able to manage the Cold Chain Logistics most effectively in a company.
As mentioned by Casper (2007), ‘Cold Chain Logistics deals with the production, processing, packaging station, cold storage warehouses, transportation, distribution centres, retailer, end consumer and in the user household refrigerators of products from the manufacture to the customer that are temperature sensitive.’ In this thesis, we are mainly concerned
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The term PEST stands for “Political, Economic, Social and Technological analysis and, not only is it well known within the academic circles, it can also provide a general overview of Cold Chain Logistics and its adaptation in India. It is widely used but have its own drawbacks. For example, another version of PEST is SLEPT which also takes the legal factors into account. Although we can explore how the Indian government can regulate and implement Cold Chain Logistics through its judicial apparatus but it can divert the readers from the main points of our research. Since any information will solely be based on speculation hence the use of its more basic form for our argument. And we have used the SWOT analysis tool to analysis the strength, weakness, opportunity and potential threat of the existence for the firm can adjust the enterprise resources and strategy to reach to the better purpose of the company …show more content…
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