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Pest Analysis Of Tesla

1962 Words8 Pages

Executive Summary: As a emerging enterprise, Tesla develop rapidly and started its business in Hong Kong since 2010. In this report, we discuss what factors cause its sucessful in Hong Kong market. We have used the SWOT, PEST analysis and 4P theory to explain positive exteriors factors and effective marketing strategies caused Tesla to become the domainant in Hong Kong electric vehicles industry. Also we predict its preformance in future one or two years that Tesla will have a constant growth in sales, however, the positive result in Hong Kong cannot bring large profit to Tesla. in order to gain more benfit, They need to change its marketing strategies and do more promotion in regions which contain large population for example China. Situation Analysis: Tesla takes leadership of electric vehicles industry in Hong Kong. Till December 2015, Hong Kong has over 4000 electric vehicles, at the same years, Tesla sells over 2000 of its product Model S which makes Tesla obtains 80 percents of electric vehicles sales (Engadget, 2016). Although Tesla’s products are good enough to obatin its popularity, the company also gets benefits from differents aspects which leads to its rapidly development, we will use the Pest analysis to explain what advantage Tesla gains and what disadvantages it suffer. As a new-energy transportation without pollution, Tesla would be more beneficial than traditional vehicles that use gas as fuel to some extent. As far as politics, energy conservation and

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