Pest Analysis Of The Sewing Machine Industry

Submitted by:

Centeno, Jhon Kelvin

San Agustin, Jherson Jake

Industry Analysis

PESTEL Analysis

Political

The Philippines political system is in a structure of a presidential, representative, and democratic republic wherein the president is both the head of government and the head of state within a multi-party system. This system has three branches: the executive branch is implemented by the government under the leadership of the president which is President Gloria Macapagal Arroyo wherein her party affiliation is under Kampi or Lakas-CMD. The legislative branch is the bicameral Philippine legislature wherein members of both are elected by popular vote, the two chamber Congress, and the judicial branch which is the judiciary branch of the

The technology develop the machines to be simple and quick and operate technology to new ways of clothing manufacturing based on the systems cost and productivity. The technological changes develop the industrialization of clothing production. In sewing machine industry, technology gives an adjustable method of adjusting to changing styles, fabrics and sizes. Few important results appeared as the improvement fabric evaluation. Still there are main problems present in the mechanization of the stitching fabrics. The hunt for advanced competitiveness improves the raise of modern methods in designing, quick response, quality, service, and give better flexibility by motivation of the employees. Aside from the cost and better accessibility, there is a total impact on the clothing technology improves the competitiveness of bigger companies at the cost of small and medium scale companies. Modern technologies brought the important change and upgrade economies of sales in clothing production and organization. Design, cutting and marker producing can handle with the use of the newest equipment. Supposing of woolen goods, cutting can integrate straight into the fabric quality control process. Sewing and similar operations enclosed into small-scale known as satellite units in which the availability and expense of labor are more

They mass produce their clothes. These results to some minor quality issues. There are other brands that offers the same products like human.

Prices The prices of their products are very affordable that will entice the mass. They mass produce their products. It will decrease their cost and it will give them higher profit even at a cheap price Some of their clothe are not worthy for their price.

Promotion Bench is a large player in the clothing industry. Bench billboards are everywhere around edsa which is considered as the busiest road in the metro. Many Filipinos buy their product because the model of their products are famous celebrities.

Place Bench has many branches around the country. You can find it inside every SM malls. Sometimes the places are not good and there are many competitors that are beside the store. Filipinos loves to go to malls. Bench stores are always located in the good locations of the malls. People always sees it.

Packaging They promote eco-friendly bags. They use paper bags and reusable bags for their packaging Their packaging is not durable as they look. You cannot reuse the paper bags that they give because it is not sturdy. They also sell reusable shopping bags for the