1. Unilever Background Unilever is one of the leading producer of food and consumer products in the world. Its consist of two parent company with the same group of directors, one in the United Kingdom and the other in the Netherlands. This resulted due to the poor economic situation in 1908. Jurgen and van den Bergh actual founder of Unilever initially started in the production of margarine and because of high competion in this sector at that time, they decided to avoid paying double taxation
1.0 Overview of the Company Sunsilk is a hair care brand primarily aimed at women, which was developed by Unilever in 1954. Unilever has been in business since the 1880s, the corporate vision is to helping people to look good, feel good and get more out of life (Unilever , 2017). Sunsilk was marketed as a range of shampoos for different hair types in 1962. Sunsilk significantly improved product formula and launched new variants in 1966. For example, the first major shampoo to contain olive oil, which
A PEST investigation consolidating lawful and ecological elements is known as a PESTLE analysis. POLITICAL The primary component of a PEST examination is an investigation of political variables. Political variables impact associations from numerous points of view. Political components can make points of interest and
The project involves marketing analysis of the product “Godrej Cinthol”, by GPCL (Godrej Consumer Products Ltd.). The analysis was carried using various economic and research tools. The objective of the analysis was to understand the external and internal business environment that has a significant impact on the product. Also the consumer behavior was studied to understand purchase determinants and buying patterns. Finally, based on the analysis the future outlook and recommendations were suggested
Executive summary The report consists of complete market analysis of Surf Excel, a product by HUL. It covers the various positive and negative strategies of Surf Excel right from the beginning and also addressed the future scope of the product in an era of rising competition and constant innovation. Introduction to company and product: India’s largest Fast Moving Consumer Goods Company, HUL is owned by the Anglo-Dutch company Unilever. Headquartered in Mumbai, it has 35 brands covering 20 different
Project Shakti is a rural marketing initiative of Hindustan lever limited(HLL) in Rural India, it is the India’s largest fast consumer goods(FMCG) company and a subsidiary of the global consumer goods giant Unilever. Ultimate leader of the project Shakti ,Mr.Dalip Sehgal, executive director, new ventures, “Shakti is a quintessential win-win initiative in the villages and it is a sales and distribution initiative that delivers growth and it is a communication initiative that builds brand of HLL,
involvement. I also plan to recognize opportunities in the market and dangers in the environment and to choose how to utilize their assets, abilities and competencies in the organizations interior environment to overcome dangers. To reinforce the analysis about Nestle,
has perceive a lighter skinned has higher status. But in western countries, people would prefer tanned skin compare to Asian like the Indian those who has fair skin lifting their self-image. In this case, it showed that those consumers good giant Unilever (HLL) has higher successful business opportunity inherent with fair skin by using Fair and Lovely. Some Indian parent forbade their daughters from going outdoors in order to keep them from getting dark. The case has situated that skin tones have
researcher has chosen a topic “A Study on Brand Image of HUL Detergents” at Davangere. To study this 50 respondents randomly selected for the survey and collected various information about the topic and also following objectives were framed for further analysis 1.2 TOPIC CHOSEN FOR STUDY “A Study on Brand Image of HULDetergents ” at
2.1 INDUSTRY PROFILE Fast moving consumer Goods (FMCG) are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. FMCG products are generally replaced of fully used up over a short period of days weeks, or months, and within one year, this contrasts with durable goods or major appliance such as kitchen appliance, which are generally