1. Unilever Background Unilever is one of the leading producer of food and consumer products in the world. Its consist of two parent company with the same group of directors, one in the United Kingdom and the other in the Netherlands. This resulted due to the poor economic situation in 1908. Jurgen and van den Bergh actual founder of Unilever initially started in the production of margarine and because of high competion in this sector at that time, they decided to avoid paying double taxation
1.0 Overview of the Company Sunsilk is a hair care brand primarily aimed at women, which was developed by Unilever in 1954. Unilever has been in business since the 1880s, the corporate vision is to helping people to look good, feel good and get more out of life (Unilever , 2017). Sunsilk was marketed as a range of shampoos for different hair types in 1962. Sunsilk significantly improved product formula and launched new variants in 1966. For example, the first major shampoo to contain olive oil, which
The project involves marketing analysis of the product “Godrej Cinthol”, by GPCL (Godrej Consumer Products Ltd.). The analysis was carried using various economic and research tools. The objective of the analysis was to understand the external and internal business environment that has a significant impact on the product. Also the consumer behavior was studied to understand purchase determinants and buying patterns. Finally, based on the analysis the future outlook and recommendations were suggested
Executive summary The report consists of complete market analysis of Surf Excel, a product by HUL. It covers the various positive and negative strategies of Surf Excel right from the beginning and also addressed the future scope of the product in an era of rising competition and constant innovation. Introduction to company and product: India’s largest Fast Moving Consumer Goods Company, HUL is owned by the Anglo-Dutch company Unilever. Headquartered in Mumbai, it has 35 brands covering 20 different
Project Shakti is a rural marketing initiative of Hindustan lever limited(HLL) in Rural India, it is the India’s largest fast consumer goods(FMCG) company and a subsidiary of the global consumer goods giant Unilever. Ultimate leader of the project Shakti ,Mr.Dalip Sehgal, executive director, new ventures, “Shakti is a quintessential win-win initiative in the villages and it is a sales and distribution initiative that delivers growth and it is a communication initiative that builds brand of HLL,
has perceive a lighter skinned has higher status. But in western countries, people would prefer tanned skin compare to Asian like the Indian those who has fair skin lifting their self-image. In this case, it showed that those consumers good giant Unilever (HLL) has higher successful business opportunity inherent with fair skin by using Fair and Lovely. Some Indian parent forbade their daughters from going outdoors in order to keep them from getting dark. The case has situated that skin tones have
expected to witness more than 50% growth in its rural and semi-urban segments by 2012 which in totality is projected to grow at an CAGR of 10% to carry forward its market size to over 1,06,300 crore from present level of 87,900 crore, according to an analysis carried out by the Associated Champers of Commerce and Industry of India(ASSOCHAM). India ranks first in the Nielsen Global Consumer Confidence survey released in January 2011 and are one of the fastest growing markets in the world. The BHI India
because he strongly believes that productivity computing system allows the company to become more efficient and organized. The PEST analysis is an analysis which concerned with the environmental influences on a business. It is a business measurement tool for understanding market growth or decline, and as such the position, potential and direction for a business. PEST analysis is also an acronym stand for Political, Economic, Social and Technological issues that could affect the strategic development
.1 INTRODUCTION 1. Basic introduction of nestle 2. Nestle visualization 3. Nestle operation Chapter.2 LITERATURE VIEW 1. Goals and objectives 2. Organization structure 3. Current strategies Chapter.3 RESEARCH METHODOLOGY 1. SWOT analysis 2. Pest analysis 3. Portfolio 4. Porters five force 5. HR planning 6. Recruitment process 7. Performance appraisal 8. Compensating benefits Chapter .4 RESULTS AND DISCUSSIONS 1. Motivation strategies 2. Leadership style 3. Labor policies 4. Safety and
Biscuits Fruit Drinks Skin Care Toothpaste Shampoo Hair Oil Source: IDFC Institutional Research, Euromonitor, Booz & Company analysis Growth across FMCG Players Three well-identified sets of players operate within a highly developed and intensely competitive landscape of the Indian FMCG market. 1. Foreign players who are present through their subsidiaries such as Unilever, P&G, Nestle and PepsiCo. Most of the foreign players such as such as HUL, P&G etc., have either established their presence or