Pest Analysis Of Unilever

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Unilever is one of the largest FMCG companies of the world, represented in 150 countries with over 200,000 employees. In Pakistan, Unilever made its debut in 1948, and today it is one of the most prominent multinationals in the country operating though two affiliated companies viz. Unilever Pakistan and Unilever Pakistan Foods. The two public listed limited companies have 5 wholly owned and 7 third party manufacturing sites across Pakistan and employees around 1,500 people on their payroll and many thousands indirectly. Unilever makes and sells products under more than 400 brand names worldwide. Two billion people use them on any given day. The leading brands are as follows. Today magnum is selling one million units annually worldwide and is one of the leading brand of ice cream.. The original 1987 Magnum consisted of a thick bar of vanilla ice cream on a stick, covered with dark or white chocolate, with a weight of 86 grams .In 1994 the company begin selling Magnum ice cream cones, andthen in 2002 an ice cream sandwich was offered to the market. Brand Category: Magnum is from the family of walls by Unilever Company.Unilever is the world 's largest ice cream manufacturer, operating under the Heart brands. All Heart brand products are sold in more than 40 countries around the world. In 1993 lever brothers formed a team to see potential market for ice cream existing in Pakistan and the results were positive which made them introduce walls in Pakistan in 1997-98. The walls

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