Pest Analysis Of Virgin Atlantic
Virgin Atlantic can be impacted and influence by the macro environment. However, the term PESTLE is used in procedures in analysing the macro environment and to recognize how future trends in the political, economic, social, technological, environmental and legal environments might impact Virgins Atlantic. However, Virgin normally study the key drivers of change behind the factors of PESTEL. These change establish opportunities and threats in the external environment of a company which can be overcome by concentrating on strengths and eliminating drawbacks.
Political Analysis
Politics plays an essential role in Virgin Atlantic. “This is because there is a balance between systems of control and free markets. As global economics supersedes domestic
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According to Adamkasi (2016) airline industry has affected negatively by increased security measures especially with the 9/11 occurrence. “The terrorist attacks known by their date, September 11, led to a global recession, with the depression of the consumers”.
Economic Analysis
Economic analysis addresses a number of factors that influence the entire economy. However, some of the factors of economic are the rate of inflation, unemployment rate, exchange rate the price of goods and services, the rate of interest that is charged on capital and investments, foreign exchange rate and economic growth and development.
However, research has indicated that Virgin Atlantic has encountered stiff competition from other companies in the industry, for instance, they were once forced to lower the rate of their flight which follows a review of prices for air travels by their major competitors which include British Airways, Fly emirates, and Qatar Airways. "Economic indicators for example GDP, exchange rates and inflation are important to management of Virgin Atlantic. They can tell when it is a good time to
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However, people are always aware of the consequences of climate change since all nations encounter some form of natural disasters. However, Virgins Atlantic can encounter operational disruption because of adverse weather conditions and climate changes which results in them cancelling flights and causes delays. This will however, results in loss of production. On the other hand, these factors will bring about travel chaos for Virgin Atlantic and will negatively affect the satisfaction of passengers which results in additional cost and loss of revenue. The rate of unemployment has increase due to laying off of employment by Virgin
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