In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media. According to Malaysia Social Media Statistics 2014, there are 2.03 million active users all around the world. In my opinion, social media is the best platform and medium in order to promote and spread business as social media are widely used nowadays. Social media are sites that easier for people to start a business or a place for people to shopping online without having to go
a. Therefore, stronger tastes are required to make the food tastier usually associated with high saltiness, sweetness and fat contents. 3. Qsrmagazine.com, a restaurant industry related magazine, in 2008 has proposed that convenience is always the primary criteria attracting the society to spend on fast food which is always available around you and is served real quick, thus able to save a lot of time compared to preparing food at
According to statistics B2C e-commerce turnover grew on 17,5% in 2016. And nearest years growth of Internet sales will continue to improve. Nowadays in times of increasing globalization and technical progress business is constantly moving to digital forms. When people want to buy something firstly they begin to search needed items in Internet. That's why sites of different companies are the first that are visited when a person wants to purchase something.
This is attributed to the fact that the country has made massive steps towards effective technological advancements. These technological advancements have enabled the country to make improvements in their digital infrastructure; resulting in the high speed internet connections in the country. According to Youngs (2013), over 618 million people in the country were ardent internet users. This number shows the prevalence of internet use in the country. Additionally, the number of people in the country using mobile devices included an astonishing 83.4 percent (Wallis, 2013; Holloman, 2013).
The importance of social media marketing and its effects on customer care: Marketing professionals of a hotel are trained in such a manner that they can attract maximum number of customers and thereby help to increase the profits in a substantial manner. This means that hotels must learn new and innovative ways in which they can reach their target audience. Today the digital media has that power to engage and connect with audience across national and international locations. One of the fastest and most powerful tool of the digital media is social media. According to a recent survey called Worldwide Social Network Users in 2013, more than 20 per cent of the world’s population is using some form of social media or the other on a regular basis.
The first strength of the Facebook Company is its Integration with websites and applications; that is, to enrich the user experience and attract more users to Facebook. The social network giant has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. The second strength of Facebook is the easy integration and use of the application that results in a competitive advantage over other social networking websites that struggle to provide the same level of services. Additionally, the third strength of the Facebook Company is that it has more than a billion monthly users. This is apparently a major strength in its internal
India is the second largest country in world in terms of population; with 1.21 billion people. More than one-third of its population is below eighteen years of age, meaning there are approximately four-hundred million children in India. The youth today use the Internet, among many other things, to find and play music, watch movies, gather information for research and keep their friends posted on their social activities. Recently, the number of online teenagers engaged in content creation has been increasing. The teenagers are not only using the internet as consumers but also contribute to its vast database of blogs, pictures and videos constantly being created.
They give value to their customer by continuously developing their menu which satisfies the customers want. McDonalds has also diversified their products according to the location. They also offer happy meal for children. Their product is not difficult to imitate but its functionality is very difficult to achieve. Place:McDonalds outlets, not only in the Philippines are very evenly spread throughout making it very accessible to its consumer, they also have drive-thru options that make the McDonalds product more convenient.
The Philippines is Asia's second-fastest growing economy; the economy has undergone a rise in the last few years. Nonetheless, it is the huge, warm welcome of purchasers for the technology innovation that has come to set our country apart from other fast growing peers in Asia. For one, social media continues to be an integral part in the lives of Filipinos who have increased access to the internet via gadgets and mobile devices. And with that, truly, we can say that we remain as the “social media capital of the world”. The Philippines has advanced in technologies and innovations when compared to other similar countries.
1.1 Ecommerce in India Recent years have seen a remarkable transformation in the way India shops and trades through internet. The business via E-commerce has taken the world of retail by storm and captivated the imagination of an entire generation of new vibrant entrepreneurs, with e-commerce start ups with various business and commercial models.The sector has grown three times in four years to nearly 12.6 billion USD in 2013.Different industry experts estimates that the sector will further growth five to seven times over the next four to five years. Online retail, while today representing a small fraction of the e-commerce space is one of the fastest growing segments. It is facing lots of challenges to fulfilling its fundamental proposition of transcending physical boundaries to deliver a variety of products to the customer’s doorstep. Supply chain, logistics and infrastructure in e-retailing becomes the very backbone of the fulfilment network and the basis on which stringent service level expectations are set and met, and it wins the customers from the competitors.