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Pest Analysis Samsung

900 Words4 Pages

PESTLE
Introduction
Samsung is a global conglomerate and is one of the world's most sustainable group of companies as of 2014 and falls at number 34 according to Forbes Magazine and Website (Forbes). The company operates in the “White Goods” market ie. the market for production and distribution of consumer appliances and gadgets such as mobile phones , smartphones , Television sets , computers etc and so on. The company has global aspirations to cover as many countries as possible in the world. As per the recent expansion of the company into newer markets, Samsung is not content with operating in some markets in the world. Therefore, the focus of this analysis is on the external environmental drivers of Samsung’s strategy.
Political
Most of …show more content…

The developing world opens up many markets as well as vast and multiple opportunities in those markets, thus providing the company opportunities to expand its impression and reach all over the world. On the other hand, this dimension is a concern too, since the ongoing global economic crisis has caused severe depletion of the purchasing power of consumers in many developed markets, forcing Samsung to seek lucrative and commercially successful pursuits in the emerging markets. The macroeconomic environment of the company is plagued with risks and uncertainty, therein demanding the company to timely reorient its strategies accordingly. The compensating feature for the company is that it has adopted itself extremely well by expanding into the developing markets with an aggressive …show more content…

This means that despite its being a global conglomerate, it still operates from the core as a Korean company. Therefore, amongst the several aspects to its global operations, some include adapting itself to the local conditions. This means that Samsung being a Global company calls for acting locally and adopting an effective and efficient combination of global and local strategies in the many emerging markets of developing economies. Besides, the company also has had to alter and modify its products to the rapidly changing consumer preferences in the various markets where it operates. Samsung operates under such market conditions that are highly affected by the lifestyle preferences of consumers. Lifestyle preferences vary from place to place and are influenced by the existing and socio-cultural factors in that place. As the socio-cultural factors of each country are different from the other, it has had to align itself in each market

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