Pestel Analysis Of Clothing Industry

(P2.2) It is important that Nordstrom knows in what environment they work in when launching a new store therefore, an environmental audit gives an idea and figure in which the company operates or work. This can be done by a PESTLE analysis. Political Factors Political factors play a significant role in determining the factors that can impact Nordstrom 's long term profitability in a certain country or market. Nordstrom is operating in apparel stores in more than dozen countries and exposes itself to different types of political environment and political system risks. The achieve success in such a dynamic apparel stores industry across various countries is to diversify the systematic risks of political environment.

HR 's impact in meeting the goals has been evaluated through SWOT analysis which looks at the internal strengths and weakness and the outer opportunities and risks (Grichnik, et al., 2014). Figure 9: SWOT Analysis 2.4. Impact of Government and EU policies on Tesco Every country where Tesco operate has their own laws and regulations; there are regulations that directly or indirectly affect the business of the company (Kramar, 2014). Some of these regulations include, Employment policy Governments have real impact in attempting to invigorate business. For instance, the present government is more willing to support business productivity so that Tesco is more focused in global markets and hence make occupations.

• By building economies of scale so that it can lower the fixed cost per unit. • Building capacities and spending money on research and development. New entrants are less likely to enter a dynamic industry where the established players such as Twitter, Inc. keep defining the standards regularly. It significantly reduces the window of extraordinary profits for the new firms thus discourage new players in the industry. Bargaining Power of

Macro Environment Analysis Pest Analysis is used to analysis external macro environment that offers opportunities or threats to a company (Kolter and Armstrong, 2008). The PEST analysis is all generally considered to be an uncontrollable environment which out of the company control. PEST standing for Political, Economic, Social, and Technological. Political Analysis The growth-orientated policies of the US government help companies foster the business growth. In this context, US policies offer Nike the opportunity to modernize their product (Research and Markets, 2007).

PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful. Alphabet Games has to aware of these external changes to make necessary changes. Economic factors: Are firmly identified with social ones. The economy experiences a progression of variances connected with general impacts and droops in economic activity.

In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011). Huawei, being a multinational company is affected by the external business environment. As such the impact of the external business environment factors on Huawei’s marketing strategy are explained by the PESTEL Model as follows: 1. Political Factors Political factors include laws and legislations which are of great importance due to the fact that they enclose many aspects of a company policy. Through regulatory bodies, the government implements policies that affect businesses in various ways (Vrontis and Pavlou, 2008).

PORTERS FIVE FORCES ANALYSIS • COMPETITIVE RIVALRY (HIGH) In both the large enterprises as well as the small enterprises there are many competitors. All the brands have started investing huge amount in the R&D to renew their products so, as to capture the market share. Therefore, H&M will always have to be quick and stylish at the same time to survive and maintain its position along with the changes and competition. BARGAINING POWER OF SUPPLIERS(LOW) The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers.

The conditions that the economy environment included, that is, the inflation, employment, monetary and fiscal policy… in a specific sector or region. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector. -Physical factors: municipalities growth, population go to the regions are more developed, so we have to considerer what are these areas to create there our business. Climatic diversity, Zara knows this diversity so the clothes that it produces will be linked with the climatic of the region, for example, the North is cold, so the winter´s season arrives before. -Economy factors: world economic crisis that resulting in a change in the consumer income, if the

Health care competition,and patient satisfaction inside the health care business, competition impact numerous relational perspective; with numerous study reporting the impact of greater than before competition. For example several study have examine the relationships between competition and class of health care among competition and health care method costs and between competition and patient fulfillment. These studies explain that competition is accomplished of increasing importance for clients over time. superiority and process improvement lead to decrease costs, which in revolve results in increased client satisfaction. This paper review relevant prose and develops a model that can be use to empirically consider a number of difficult issues

These characteristics, a complicated supply chain and wide availability of data make the industry a suitable avenue for an efficient supply chain. Also the fashion industry has been in a transition during the last 20 years: significant consolidation in retail, with most of the apparel manufacturing operations moving overseas and, in more recent times, increasing use of e-commerce in retail and wholesale trade. Historically, retailers have tried to exploit relationships with suppliers. Bargaining power of buyers is moderate because of the size and concentration of major retailers. To reduce power and you gain customers, retailers seek to differentiate products and to create stronger brands.

Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data. This will mean that the business will hire out an agency to carry out the research to then be given to the business Secondary Data: - Primary data that was collected by someone else or for a purpose other than the current one.