Pestel Analysis Of KFC

1.0 Introduction

KFC Corporation, also known as Kentucky Fried Chicken, is the world’s best chicken restaurant. There are more than 11,000 restaurants in more than 80 countries and areas around the world. Almost every single day, KFC serves around eight million people around the world. Colonel Harland Sanders was the founder of Kentucky Fried Chicken. There were more than 600 KFC restaurants in United States and Canada by 1964 and the first overseas outlet is in England. He then sold his interest in the U.S Company in 1964 for $2 million to a group of investors which include John Y. Brown Jr. who then become a governor of Kentucky. It opened to the public in 1996, being registered on the New York Stock Exchange in 1969 and in the end developed

PepsiCo, Inc. operator of KFC, Pizza Hut and Taco Bell creates PepsiCo. Restaurants International to merge management of all PepsiCo, Inc. fast food business outside of USA. KFC Singapore becomes part of PepsiCo Restaurants International, the world’s largest restaurant with over 28,000 units worldwide. It then launched KFC Chicky Club in 2000 and widened its menu such as Roasta Burger in 2010. (KFC Singapore, 2012)

2.0 PESTEL Analysis

PESTEL analysis is a tool that use by companies to know the environment they are working on or planning on a new project or product and etc.

2.1 Political Analysis

According to Janus Corporate Solutions (n.d.), Singapore is rated #1 as the most politically stable country in Asia to set up a company or start a business by entrepreneurs and corporations. Singapore’s political system passes laws, decides priorities and sets regulations by a rational, pro-business approach. Without the supportive political infrastructure, business cannot exist in Singapore.

However, the Singapore government is trying to reduce the intake of fast food by cutting down the food advertisers as it has effects especially on children. Therefore, fast food restaurants such as KFC will be affected because lesser people will eat fast foods and less profits on

(Singstat, 2012)

2.3 Social Analysis

KFC has no age limits and gender focus as each of the individuals of the society is the target focus. KFC creates different and variety of menus using products other than chicken. It is to appeal customers to state that KFC sells burgers, desserts and such that can be order other than chicken.

KFC creates a meal especially for teen and young adults are KFC’s ultimate boxes that comes with a chicken, a burger with a whipped potato and a carbonated drink. As most of the teen and young adults likes to eat chicken and the burger with whipped potato, they tend to be fickle-minded of what should they order. Thus, KFC creates this meal with an affordable price so that the teen and young adults can save their time from being fickle-minded of what to order and love the meal that being serve to them.

KFC also creates KFC’s student specials meals with an affordable price. The main focus target are students especially students who just ended school and feeling hungry, knowing there no food at home or students who are in a rush for another session of class or Co-Curricular