Swot Analysis Mcdonald's

Introduction

The Macdonald’s has been open in 1940 and was called ‘Mcdonald’s Bar-B-Q by the 2 Mcdonald’s brother’s Richard and Maurice and only selling nuggets, barbeque staff and potato chips. During 1948 they found out that they earn more money by selling burger’s and begin to rebuild their kitchen and close down the other line business and also rename the burger shop as Macdonald’s. When the business gets more and more popular they decided to start franchising during the year 1953.When 1958, the company sold about 100 million burgers. In the end the brother’s decided to sell their company to Kroc for 2.7 million.

Now Macdonald has a total of 34 thousand shops in 119 different countries with revenue of $ 27.56 billion in 2012 and approximately

All the PESTLE letters represent Political, Economic, Social, Technologic, Legal and Environmental. Some company’s make it short to only PEST

2.1 POLITICAL

Macdonald’s will be affected by government rules and regulation of a food industrial company especially on the hygiene and health area. The government is very firm on this too rules as it concern the whole world and population and how the people will look into the country. The government is very concern about some disease such as cholesterol and cardiovascular.

2.2 ECONOMIC

Business Company is usually affected by tax rate, inflation, exchange rate and unemployment rate. Different countries have their own regulation in terms of their tax rate that can be affected and the people living standard will affect the price of running the productivity.

2.3 SOCIAL

Nowadays the people look more on the quality and looks of the food and services more than anything in terms of fast food/any other food industrial if all this are fulfill, people don’t mind paying more. Besides now a day’s most people think that if the food is expensive it means that the food is good and nice. Different countries have different types of eating behavior and style. Macdonald’s also think of the customer and come out with happy meal with free toys or having a playground for their kids to play with so that their parents can enjoy their meals while the kids are happy or having

More people have chosen Macdonald’s as the service is fast, places are clean and the staffs are much friendlier then the rest. They also will come out with new ideas of burger or like come out some special burger where only those special occasions then have; it also will come out different type of flavor for like fries and sauce for the nuggets.

3.2 The Bargaining Power Of Supplier

The size of Macdonald’s organization would most likely take precaution at every step and to take control of the supplies or to build relationship with the supplies. In the past they may have focus too much on their packaging and the processing of food to reduce the protest but now it also manage their own supplies by investing and helping those small organization supplier, farms or less experience people so as to make it as its own farms or own supplies where there will be less rival to compete with them.

3.3 The Bargaining Power Of