Pestel Analysis Of Nestle
Nestlé (F&B)
Nestle is a Swiss international food and beverage company, its headquarters is based in Vevey, Switzerland. It is the leading and largest food company in the world measured by its revenues, Nestle has 447 factories, operating in 194 countries of which North America is the largest and most profitable market . and currently has around 333,000 staffs (Wikipedia, 2015). Nestle currently has 8000 wide range of product brands across a number of markets.
It was first set up by Henri Nestle to provide infant food products, it has been associated with providing quality consumer focused products. In recent years it has turned its focus on becoming a nutrition, health and wellness company. The company is also a world leader in research and development, the company’s scientists work in all areas to create healthier and more nutritious foods for people around the world.
Nestlé operates on the principle of decentralization, each country is responsible for the efficient running of its business - including the recruitment of its staff. However their headquarters sets the overall strategy and ensures that their strategies are being carried out. It 's an approach that is best described as 'centralize what you must, decentralize what you can '. The company believes that they should think about their organizations globally but they deal with people by interacting with them locally. (g, 2009)
2 Pestel Analysis
2.1.1 Social Factor
Nestle produces products that are generally
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740 Words | 3 Pagesis a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. The founder of Nestlé is Henri Nestlé who is a trained pharmacist. Nestlé began in Malaysia in 1912 and the Anglo-Swiss Condensed Milk Company was built in Penang after move to Kuala Lumpur in 1939. Today, Nestle Malaysia is the biggest halal producer in the Nestlé world and the Halal Centre of Excellence for the Nestlé Group. It employs more than 5000 people and has a range of over 500 products, with locally made leading household brand names, such as MILO, MAGGI and KIT-KAT.
Swot Analysis Of Nescafe
1508 Words | 7 PagesNestlé’s products include baby food, bottled water, coffee and tea, dairy products, ice cream etc. Nestle setup its first factory in India in the year 1961 in Moga, Punjab. The other factories are located in Karnataka, Goa, Haryana and Tamil Nadu. In India, the first factory was setup in order to sell ‘Nescafe’, their coffee product which was well known in other parts of the globe by then. Nestlé now has nearly 150 factories in 195 countries.
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