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Pestel Analysis Of Pepper Lovers

809 Words4 Pages

ASSIGNMENT ONE

PEPPER LOVERS PEPPER SAUCE
Applying the PESTEL FRAMEWORK

Student: Brandi Lemessy
Student No: 307000227

Business Strategy and Policy MGMT3031
E-tutor: Ingrid Campbell
14th February 2016
Word Count 1300

INTRODUCTION
Pepper Lovers is a small Trinidadian organisation which produces the Pepper Lovers pepper sauce brand and is part of the cottage pepper sauce sector of the local food industry of Trinidad and Tobago. It hopes to enter the foreign ethnic foods market in the future but for now, the company is focusing its efforts in stabilisation and growth in order to gain market share and premium shelf space in the country’s leading supermarket chains.

OVERVIEW OF PESTEL FACTORS
A PESTEL analysis is a strategic tool that is utilised by companies in an effort to understand the macro-environment in which their industry resides with an aim to determine the company’s external opportunities and threats and internal strengths and weaknesses. It therefore assists organisations to assess the changes to or the current external factors that may impact the industry so that they are able to strategically develop a plan to combat and or to survive and excel in an ever changing macro environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors.

IMPACT OF PESTEL TO PEPPER LOVERS & THE FOOD INDUSTRY
The Pepper Lovers Company is in need of a PESTEL analysis. Its main objectives are to be successful in the Trinbagonian

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