Pestel Analysis Of Pest Analysis In The Philippines

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Chan, Abrian Gerwin Manahan, Jacinto Raphael 3 TE-2 PESTEL Analysis Political Factors The Philippine government is not reliable since it is not stable and has a lot of corruption. ¹There is a law about startup companies called the R.A 9178 also known as the Barangay Micro Business Enterprise that supports companies that have a total asset of 3,000,000 and below. The companies supported by this law will be exempted from income taxes and minimum wage laws. This law will greatly help us in building the foundations of our business in the first years and will lessen the pressure on the starting entrepreneurs. Also the freedom of press here in the country will be in our advantage, we can publicize our business easily. There are a lot of permits regarding …show more content…

Many Filipinos consider burger as a direct substitute to rice. They also eat burger at any time of the day contrary to rice which they usually only consume at breakfast, noon and dinner. We would like to incorporate these observations in our business and produce a product that Filipinos will like: Longganisa- a favorite breakfast meal, and a burger. We will also do custom burgers which are seen in gourmet burger restaurants and incorporate it in our burger stand that will cater the masses. The Jab targets people of the C to E class. After our population hit 100 million,they occupied 80% of the country’s income segment. This will continue to grow as our growth rate is also topping the charts. A lot of students from the teenage will go to this market segment and thus increasing our target market size again.According to our observations, people from these classes prefer affordable food that can satisfy their hunger so that they can go to work immediately. We focus on that angle of “pang-masa”. While targeting the masses seems like having a low yield of income, the raw size of our target market will compensate for it. The Jab would like to position ourselves nearby locations that have high density from these classes. A lot of possibilities for expansion will open up after we successfully launch our …show more content…

They are people who earn 15,000 or less per month. These are the people who focus on surviving rather than living. They like everything to be affordable. They occupy 80% of the Philippines. That is a lot of possible customers. When eating they want something that is affordable but can still satisfy their hunger and get them ready for the next work. This is what we call “Panawid-gutom” We focus on these aspects and created a product for them, a product that will cater to all their needs. We created the longganisa burger, with the target market in mind. After that we priced in a way that will attract a lot of people from the masses. Then we decided on the materials to use to gain profit from selling it. The market growth is high because it is directly proportional to the population’s growth rate. The class C-E is fast growing and based on our observations will not stop growing because the Philippines is a third world country. The Burger trend is still small but will continue to increase, which is the perfect moment for The Jab to enter the

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