Pestel Analysis Sample

PESTEL ANALYSIS

Legal

In applying for a business permit in the City of Manila, the applicant should submit the following requirements for new business: barangay clearance, DTI, Bureau of Internal Revenue (BIR), Fire safety inspection. In DTI, you will fill up the form and come up with a name of your business. When applying for a business name, you need to have at least 2 – 3 back up names because the DTI will check if your business is not registered yet in the database or if it does not violate the rules of the DTI. After passing the application form, the clerk will assess your application form if it is accepted. If it is accepted then you will pay the name of your business. The payment will vary to the scope of the name of your business

• Bonding with friends

• Whole family enjoys themselves

Belk (1974) identified five groups of situational influences:

(1) Physical surroundings ± the most readily apparent features of a situation. These features include geographical and institutional location, deÂcor, sounds, aromas, lighting, weather, and visible configurations of merchandise or the material surrounding the stimulus object. A look at fastfood competition 127

(2) Social surroundings ± provide additional depth to a description. Other persons present, their characteristics and their apparent roles.

(3) Temporal perspective ± dimension of situation, which may be specified in units ranging from time of day to season of the year.

(4) Task definition ± the feature that includes an intent or requirement to select, shop for/or obtain information about a general or specific purchase.

(5) Antecedent states ± the momentary moods or momentary conditions. The purchasing behavior of a Filipino from 2008 – 2013 has increases on quick and easy meal purchases increased in instant noodles to 9%, instant pasta to 7%, and canned meat to 7%. Filipino want food, beverage and cooking to be fast, easy and convenient. The patterns in purchase behavior have been observed more in North Luzon and Mindanao with the socio – economic classes AB, C and

Its GDP from the fourth quarter of 2011 was 3.8%, it then increase to 7.1% of 2012 of the same quarter, but decreased in the year of 2013 to 6.5% of the same quarter. The GDP in the last quarter of 2014 started to increase again to 6.9% but then decreased to 6.3% at the last quarter of 2015. The IMF lowers the forecast of the Philippines GDP for 2016 and 2017 to 6% and 6.2% respectively. However, despite the significant growth, 24.9% of Filipinos lived below the poverty line which is 1 out of 4 Filipinos. The inflation rate of the Philippines for 2013 – 2015 are 3%, 4.1% and 1.4% respectively. This March 2016 the inflation rate now is 1.5%. Since the inflation rate falls down to 1.5%, the consumer is encourage to buy goods and services more. The unemployment rate of the Philippines in January 2016 was 5.8%. In the region of NCR, unemployment rate had increase to 6.9% and it is higher than the national figure. The total unemployed group is divided into the age group which is 15 – 24 years comprised 48.2% , while the age group 25 to 34 comprised to 30.9%. By education attainment, 19.7% college graduates, 14.5% college undergraduates, 32.9% high school