Pestel Analysis Swot

Contents

• What is marketing management

• Pestel factors

• Aspects of products

• Who are resellers

• Types of segmentation

• Factors affecting pricing decisions

• Consumer buying process

• Advertisement of desctitated coconut

• Vaseline product

A1. A) Marketing management is the art and science of choosing target markets and Building profitable relationships with them. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development. The American Association of Marketing define marketing management as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create, exchange and satisfy individual and organizational objectives.

B) A PESTEL analysis is a framework or tool used by marketers to analysis and monitors the macro-environmental (external

It is clear that companies need to know what is and what is not legal in order to trade successfully. If an organization trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations.

After you have completed a PESTEL analysis you should be able to use this to help you identify the strengths and weaknesses for a SWOT analysis.

C) A product is anything that can be offered to a market that might satisfy a want or need In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. PepsiCo, is an American multinational food, snack, and beverage corporation headquartered in Purchase, PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. I have chosen sprite form