Pestel Pest Analysis

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Introduction Pacific International Lines (Pte) Ltd – (PIL) incorporated in Singapore since 1967. Founded by Mr. Chang Yun Chung. The company operates at range of business spanning from shipping to container manufacturing and other logistic related services. PIL initially operated just two vessels only as a regional break bulk operates. In 1981, PIL’s first container vessel is acquired and developed with container shipping. In 1990, launch of full container service between Southeast Asia and China with Singapore as a logistic hub. Within a decade, PIL made the transition from predominantly break bulk into a largely containerised shipping operation. Today, PIL ranked 18th amongst the top container ship operators in the world. The company offering container liner service and multipurpose services at over 500 locations on 100 countries worldwide. In 2002, PIL Group achieves US$1 Billion turnover, and it turns to double in 2005. In Year 2013 PIL achieves US$4.5 Billion turnover. PIL has in its low-profile way, operations now encompass services to many major hub ports around the world. (PIL-Information Memorandum, 23 June 2014) PESTEL ANALYSIS Political factors: Singapore is one of the most politically stable Countries in the world. It is a free-market business friendly and global oriented economy shape by an active and intervention’s government. With Singapore government’s support, it has world-class logistics infrastructure, PSA Singapore terminal with

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