Pestet Analysis Of Nike

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Nike, Inc. is an American multinational organization that is engaged in the development, design, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services (wiki). It operates across in different countries across the world. Political situation in the different countries are significantly varying in nature. Nike’s profits, marketing, sponsorship and adverting strategies are best amongst all other sportswear organizations. Organizations growth is hugely dependant on the legal regulations and political norms in the country where they are located.
In the estimation of a few spectators, Nike has profited significantly from the development orientated policies of the US government, which has kept low investment rates, currency exchange stability, and globally competitive tax arrangements (Whitehaed, 2012). Nike has also benefited from cooperation with government initiatives in terms of transparency in the global value chain; one example of this lies in membership of the Clinton administration’s 1997 Apparel Industry Partnership (Wagner, 2009).
In United States, during the industrial revolution and late 20s, poor work conditions was present since centuries. Unless any incident happened persuade public to rally for worker rights. Extensive partnerships from the United States have moved a huge bit of their manufacturing plants overseas to circumvent the strict working regulations inside the United States (Wilsey and Lichtig,

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