Pestle Analysis Definition

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2.3.3 Sustainable Development Initiatives
Governments have been trying their best to create regulation policies to implement laws that serve the best interest of the stakeholders. Furthermore, companies are also creating sustainable strategies, planning and operations while spreading a sustainable culture among employees and staff.
Moreover, in order to evoke and maintain economic development and the social well being of stakeholders, regulations have to be established and implemented not only on corporations but also on individual members of the society. In the United Arab Emirates for example, a new law was implemented by the United Arab Emirates governments to protect the streets of its emirates, especially in Dubai, from all violation such
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The decision makers in any company should not only look at the internal factors affecting the operation or business, but also they should seek out the external factor on a macro- economic level that affect the industry in total and the country where the operation or the business is taking place. Therefore, the PESTLE analysis is the model to identify and link a company to its surrounding.
Before analyzing the sustainable aspect of the PESTLE analysis, it is important to understand the definition and background behind this tool. The factors constituting the PESTLE analysis are political, economic, social, technological, legal and environment. In the below section, the factors of the traditional PESTLE analysis will be discussed and compared to the sustainable approach of the PESTLE
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What should be considered from the company here is “legislation in areas such as employment, competition and health & safety, future legislation changes, changes in laws, trading policies, and the regulatory bodies.” (Kralj, D. 2009)
Finally, the last factor in the PESTLE analysis is the environment factor, which represents the most important factor in this research paper. The economic factor covers the weather, climate and geographical status of the country in which a company is to establish its business. Nonetheless, the economic factors also include waste management, recycling laws and regulation in addition to environmental organizations and their status with respect to the society and the
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