Pestle Analysis For Smokeless Business

Introduction

Business Idea

Stakeholders Concerns

The main Stakeholders for the business would be The Customers and The Competitors. These are the ones who have a direct impact on the business of Smokeless and their actions might affect the decisions made by the business.

CUSTOMERS: One of the Primary Social Stakeholders are the Customers. They have high power and legitimacy. The customers are directly involved in the functioning of the business. If there are no customers no function or operation can be performed. Business would regularly try to find out the customers concerns and what they feel about Smokeless would be known. The customers would be made to fill a Questionnaire once the programme gets completed. The Questionnaire would include how can the application be made better and how do they feel about the complete programme or if they would like to suggest and new thing in the application.

The main Competitor for Smokeless would be The Government Funded Quit line. This attracts a lot of people because Quit line provides a free service. Still these are not as comprehensive as Smokeless would be. Phone calls by Quit line only talk about smoking addictions and not on how to tackle with the problem and no long term solution is provided. A Single kind of programme or service is provided by Quit line where as Smokeless provides more services which are adaptable to the needs of all customers, for instance the hypnosis services are provided by Smokeless, also the same Counsellor would be made available to the customer whenever a call is made, the customers do not need to call instead the counsellor would call the