Pestle Analysis: Burger King's Restaurant Industry
urger King first started in 1954 in Miami. And now in November 2014, Burger King has more than 14,000 places in about 100 countries, and has an estimated 11 million customers every day around the world. Most of these places are owned by self-governing franchisees. On the companies menu, they have breakfast, lunch and dinner items offered. Hamburgers, chicken sandwiches, French fries and beverages are also on the menu.
Macro Environment
Pestle Analysis:
Political Factors
1. Governmental support for globalization- Governments frequently supports globalization. This is an opportunity as Burger King could take benefit of this condition through global development by developing international organizations all over the world and expand in these areas.
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Higher popularity of mobile technologies- The company could tap cell phone users to increase their market share. This is also an opportunity as it also could lead to a competitive advantage.
3. Low research and development activity in the quick service restaurant industry- Comparative to the small R&D activity in the fast food restaurant industry, Burger King has the opportunity to enhance its R&D investments to ensure better performance.
Environmental Factors
1. Climate change- Climate change could threat to lessen the steadiness of Burger King’s supply chain. This is a threat as if the supply were to decrease or be damaged, they would not have anything to produce for customers which is an opportunity cost.
2. Importance of business sustainability- The Company has the opportunity to improve its sustainability status by always finding ways to improve production or the actual product.
3. Increasing recognition of low-carbon lifestyles- Burger King has the opportunity to progress efficiency to attract consumers that live with low-carbon lifestyles. The company could produce a new burger that is low-carbon in order to attract a larger target market.
Legal Factors
Burger King must fulfil the legal
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