Pestle Analysis Of Coca Cola Company

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Introduction The Coca-Cola company is and has been the world 's leading beverage manufacturer in the world. Best known for their red and white cans that gets the thirst out of a person once they have consumed it. P.E.S.T.L.E Analysis The PESTLE analysis is basically broken down to 6 different terms. They are Political, Economic, Social, Technological, Legal & Environmental. This is use to analyse and monitor the external macro-environmental factors that may affect a company or an organisation in a short or long term business. As for the Coca-Cola company, they have their own strengths and weaknesses that affects their performance one way or another. That is why it is important to identify these factors under the PESTLE term so they can be on the same side with the growing economy. Political Political factors is mainly on how the government affects the operation of a company or an organisation, it may also include changes in the trade restrictions, labour, tax and environmental policies and the stability of a government. The Coca-Cola company is clearly a non-alcoholic beverage company so it is under the Food and Drug Administration (FDA). The government has the power to set common regulations that will affect the company as there is a need to make sure that all the products meets the standards of the Food and Drug Administration (FDA). If there is a failure in meeting the standards of the Food and Drug Administration (FDA), penalties will take place within the
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