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Pestle Analysis Of KFC

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The PESTLE Analysis is a strategic tool which has been utilized by the strategists and marketers to determine and analyse the external or Macro-environment factors that could have positive and negative impact on Organizations.
Political Factors
Political factors and legal factors are closely related, as the political party running the country, will make the laws that determine what is acceptable and what is not allowed. KFC is criticized by nutritionists all over the world for this act as they believe that selling unhealthy food is one thing but playing with people’s psychology is wrong on so many grounds. Nutritionists claim that advertising of fast food should be banned as of cigarettes as more people die of heart disease every year than lung cancer.
Economic Factors
Economic factors have a large effect on consumer buying and spending, as well as on the production processes of the business. South Africa has a growing middle-class with purchasing power, less time in the day for cooking which makes fast food more appealing and convenience and easy access to stores play a huge role in consumer spending in our country. Supporting local chicken supplies also plays a big part in the business environment. Currently KFC sources 100% of their chicken from local suppliers for now but things could change very quickly because of a very bad case of bird flu in South Africa.
Ethical Factors
Ethics refers to the principles and/or values that will determine if decisions and actions are

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