Pestel Analysis Of Douceurs

The PESTEL analysis is a concept that helps understanding the market developments and positioning of the company. This way, it is a perfect tool for enterprises to analyze the total impact of the macroeconomic environment on them. The analysis is used in particular to step back from the environment in which the company operates and identify potential opportunities and threats in the context of a SWOT analysis.
This method categorizes environmental factors into keys types. Originally, the analysis was limited to the factors PEST (Political, Economic, Socio-cultural and Technological), but some analysts have then added the factor Eco and Legislative which may also influence the company. This gave the mnemonic "PESTEL".
This range of factors underlines

Factors concerning age of the population, change in lifestyle and salary represent factors that have a direct impact on the company because they can determine the position on the market, targets and the prices.

4. Technological environment
Technological environment refers to the forces that create new technologies, new products or that affect companies’ ability to innovate directly or indirectly. This refers to internet, nano-technologies, automation, research and development and the amount of technological awareness that a market possesses. But also public spending on R&D, private investment on technology and new discoveries or patents for example. These factors can have an impact on the demand (risk of substitution) or the competitiveness.

We can mention the following elements:
• Technology transfer, that is to say the ability to transform a scientific discovery in an industrial application directly integrated into an economic process. We can characterize this technology transfer quantitatively (average time) or qualitatively (low, medium, high, with a rating of

Internet could be used for communication, promotion, order and sales. Other factors don’t concern pastry sectors because technology is not really present on the production: they can’t have an impact on cost, distribution and on the product and its price.

5. Ecological environment
Ecological factors have been added relatively recently to the PESTLE analysis (formerly PEST) to reflect the growing influence of the effects of global warming on the economy. But it also includes all the natural resources that influence the activity of the company. Factors can be both regulation in force (environmental regulation, costs of dismantling, right to pollute) as weather and climate (impact on production and consumption).

More precisely:
• Natural disasters, which repeatedly over the long term and in certain areas to disasters can induce instability in the market,
• Meteorology, which can reduce the scope of an activity in a market, for example by impacting the supply in a geographic area,
• The regulations for the protection of the environment, more or less binding,
• Environmental pollution, which directly affects the primary production.

Of course, environmental factors depend of the market and the country where the company wants to start its