Pestle Analysis Of Malaysia

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The general environment, also known as macro-environment, is the broader society’s dimensions that influence an industry and the firms within the industry. The tools that use to analyze the external environment are the PESTLE framework which is political, economic, sociocultural, technology, legal and environmental. Pestle analysis assesses the extensive social trends that affect the industries and determines the present and future developments that will outline the micro-environments of industry sector. Banking systems is always the main segment of the financial sector. Bank Simpanan Nasional (BSN) currently is one of the major financial organizations in the country with 398 branches nationwide and more than 6000 employees. BSN, a body corporate under the Ministry of Finance, it has taken over the duties and responsibilities of the previous Post Office Savings Bank of Malaysia. The political and legal segment represents how organizations try to influence governments and how they understand the influences of those governments on their strategic actions. The Banking and Financial Institutions Act 1989 (BAFIA) set up the legal foundation for payment and funds transfer systems to be operated and authorize by Bank Negara Malaysia (BNM). BSN has gained the approval from BNM and it strictly according to BAFIA to operate the electronic funds transfer system. Therefore, consumers can be favored with this services that provided by BSN and confident is build up towards BSN. Besides

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