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Pestle Analysis Of Online Shopping

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Introduction
Do Mr Price consumers prefer shopping for clothing online or physically?
Online shopping is the process whereby consumers purchase goods or services over the internet. A good online store is easy to browse for possible purchases; it has a product catalogue that customers can use to search criteria (which is usually information about the product such as the price, type as well as material). In the twenty first century, online shopping has become very popular especially with the lifestyles of people who are always busy and are looking for a convenient way to shop.
This project aims to research if Mr Price consumers prefer shopping for clothing online or physically. Sub- aims of the research will aim to determine which age groups are more likely to interact in the area of online shopping. Furthermore whether or not Mr Price feels like they generate more income with online shopping and if they deliver costs increase as well as which age groups are more interested and interact in this particular area will be investigated.
Due to online shopping being a growing area of technology, retailers may benefit from this research as establishing a store on the internet, allows for retailers to expand their market and reach out to consumers who may not be able to visit the physical store. The convenience of online shopping is assumed to be the main attraction for consumers today. This research would fit into the Marketing environment as the business has no control over the

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