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Pestle Analysis Of Revlon

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PESTLE ANALYSIS It is an analysis of the external environment in which a company operates. It enables the company to understand whether the changes in any of the factors such as political, economical, socio-cultural, technological, legal or environmental will influence the company’s operation in that region or not. By analyzing these factors, the companies can impose necessary actions so as to boost up their performance even in unfavorable situations. PESTLE ANALYSIS OF REVLON The products of Revlon are available in more than 100 countries. The company gets its maximum sales through countries like USA, Canada, Asia-Pacific, UK and Europe. Comparison of the external factors between two countries (India and USA) will help us to understand …show more content…

Youngsters in India prefer to do online shopping just by looking at the product description along with the price. If Revlon can sale its products through online websites such as jabong.com or myntra.com which are very popular in India, then the company can get a competitive advantage over the other companies. The apps for these online shopping websites are available in the mobile devices so that people can have a look while traveling and can buy the products. Social Media such as facebook is a place where nowadays people from every class interact with each other. Revlon updates about each of its new product launch through it. The company must announce the probable time when the products can be available in the market so that people can get into the store to have …show more content…

Moreover, the inspection fee is also 1000 INR. So, it is very easy for any cosmetic company to launch its product in India. The regulations in India regarding the use of metals in cosmetic products like toxins or mercury are very poor and the implementations of these regulations are even worse. There are no final product standards of any toxins or heavy metals in cosmetics. So, the companies might find it easier to use any metals as well as toxins to prepare different color shades or different products in India as the companies will never ever face any problem. Revlon in joint venture with Modi group is definitely finding it easier to manufacture cosmetic products in India. • Environmental

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