In order to achieve the three IMC objective, we are using Advertising, Public Relations, and Sales Promotion. The first IMC objective is to increase consumers’ awareness of the services and features which Virgin America offers on board. To achieve this objective, we are using advertising including commercial, online advertisements, as well as outdoor advertisements to reach out to Virgin America’s target audience. The second IMC objective is to build image of Virgin America around its target audience. To achieve this objective, we are using Public Relations, including using news release and media kit to raise publicity of Virgin America, participating in corporate advertising, as well as content marketing.
Customers were infused with an idea that whenever they wish to buy any apparel, footwear or any other fashion and lifestyle item, they should think of Myntra first. Offering great deals, exclusive sale offer for the day, coupons etc., which enables customer ends up buying the product at Myntra when finds product at reasonable rates. Marketing Strategy - Tie-ups with celebrities through associations with movies and events as they represent fashion sense. Conclusion: Myntra’s aims to provide a hassle free and enjoyable shopping experience to its shoppers across the country with the widest range of brands and products has paved off, making it the number one fashion e-commerce store in
These companies will adapt high fashion looks from runway shows and turn them into cheap clothing. This is different for Uniqlo, as they focus on urban basics such a t-shirts, jeans, underwear for both men and women. Their clothes are updated and trendy but not necessarily fashionable but they are still able to fulfil their core functions and purpose. This is more attractive to consumers as they are looking for something practical and suits their urban lifestyle. Uniqlo clothing is part and parcel of consumer’s lives and the consumers know this thus they would always come back to Uniqlo to shop as they know what they need can surely be found at Uniqlo as the company’s branding is to provide high quality, performance-enhanced, basic casual wear at the lowest
5 ZAZR Analysis 5.1 Zara background Inditex founder, Amancio Ortega Gaona, started his fashion business in 1949 at the age of 13, as a delivery boy for a local shirt maker in La Coruña, Spain and in a little over a decade was working as shop manager. With the knowledge and experience gained along the way, he began developing his own designs, after which he left his job to start his own business in the early 1960s. With only $25 in startup capital and working out of his sister’s home, Ortega’s vision was to replicate popular fashions using affordable materials, creating high demand clothing that could be sold at lower prices. He sold his gowns, housecoats, and lingerie to his former employer and other local shops. By 1963 he had opened his first factory, and by the early 1970s began dabbling in retail (Geller, 2013).
I want to take specialized marketing electives such as ‘B2B Marketing’ to learn the customer-centric approach and use the INDUSTRAT simulation to learn the application of business marketing techniques. I want to join the TMT Club to attend treks and build my network through interacting with highly approachable INSEAD alumni. As technology firms frequently hire at INSEAD, I look forward to leveraging the career support, the internship opportunity after P3 and Fontainebleau’s proximity to Amazon Europe’s headquarters to land my intended
In order to satisfy diversified customers’ needs in the types, coverage scopes and styles of products, Zalora endeavors to introduce many world famous brands into the online platform including Mango. Moreover, the establishment of self-created brand Ezra is also considered to be the completion of the product line of Zalora. Zalora has also made use of promotion strategy to meet customers’ needs and improve their consumption experience. The focus of Zalora’s marketing is fast fashion consumption, which should be conveyed to customers at the fastest speed. Moreover, after establishing the customer relationship, Zalora would send promotion information and activities through Internet to attract more customers based on their preferences.
We can see everywhere in the public market or in 7 eleven convenience store which nar to us. They also have strength like combination of quality and design however they weakness may not be accessible to everyone because of their high price. • CLIMATE Because of all the product of MI Dolce Truffletillas has no major problem in climate context, because even when it is not cheap as other product, we can see people with all types of economic status will buying our product. It also approaches in a very good way the technology in order to spread their marketing strategy that is the Facebook Page. SWOT ANALYSIS A: STRENGTH Our strength lies in the fact that we deal in all forms and flavours of truffletillas.
In an interview in Express pharma online, the company CEO Mr Raviprasad cites an important consumer behavior regarding the purchase of Himalaya products. According to him. customers of this brand first will have a single positive experience and then he moves to other products from the brand. That means that a customer will try out Himalaya product because of some urgency/prescription or referral and out of that experience, he will try other products. This insight has prompted the company to launch a campaign Himalaya First.
“No one wants to buy products made with sweatshop labor, but it is hard to know what to avoid, and where to find green and Fair Trade products. Green America provides the information you need to help stop sweatshop labor and promote fair treatment of workers everywhere.”(www.greemamerica.org) so a policy of buying sweatshop-free products would be
H&M seeks to position itself as a brand providing fast fashion at reasonable prices for all age groups. The customers at H&M are not very quality conscious as they only wear pieces while they are in fashion and tend to discard them more often once they are out of fashion. UNIQLO offers apparels for both males and females who range in age. UNIQLO has a broader target market as it sells basics that can attract everyone. People who shop at UNIQLO purchase quality products at an extremely reasonable price.